Overnight ratings for sporting events on broadcast the weekend of January 2-3
Final ratings for some of these events may already be available.
Source: Sports Business Daily
Football
| Sport | Game/Event | Date | Time | Net | Rating |
|---|---|---|---|---|---|
| NFL | National window (mostly Eagles/Cowboys) | Sun., 1/3/10 | 4:15 PM | FOX |
16.3
|
| NFL | National window (mostly Steelers/Dolphins) | Sun., 1/3/10 | 1 PM | CBS |
12.3
|
| NFL | Regional window (mostly Giants/Vikings | Sun., 1/3/10 | 1 PM | FOX |
11.7
|
| NFL | Bengals/Jets | Sun., 1/3/10 | 8:30 PM | NBC |
11.4
|
| NFL | Regional window (mostly Ravens/Raiders) | Sun., 1/3/10 | 4:15 PM | CBS |
9.5
|
| NFL | The OT | Sun., 1/3/10 | 7:30 PM | FOX |
8.2
|
| NFL | Football Night in America | Sun., 1/3/10 | 7:30 PM | NBC |
5.1
|
| College football | Cotton Bowl (Mississippi/Okla. St.) | Sat., 1/2/10 | 2 PM | FOX |
4.7
|
| NFL | FOX NFL Sunday | Sun., 1/3/10 | 12 PM | FOX |
4.1
|
| NFL | The NFL Today | Sun., 1/3/10 | 12 PM | CBS |
2.9
|
- FOX: Sunday’s NFL national window on FOX (mostly Eagles/Cowboys) drew a 16.3 overnight rating, up 14% from a 14.3 for coverage featuring the same matchup last year. Earlier in the day, regional action featuring Giants/Vikings drew an 11.7 overnight, up 19% from coverage featuring the same matchup last year.
- Saturday’s Mississippi/Oklahoma St. Cotton Bowl drew a 4.7 overnight on FOX, flat compared to last year’s game between Mississippi and Texas Tech.
- CBS: The other Week 17 national window (mostly Steelers/Dolphins) drew a 12.3 overnight rating on CBS, up 2% from last year’s comparable window (mostly Patriots/Bills). Later in the day, regional action featuring Ravens/Raiders drew a 9.5, down 2% from last year (mostly Dolphins/Jets).
- NBC: The Jets’ blowout of the Bengals drew an 11.4 overnight rating on NBC Sunday night, up 8% from Broncos/Chargers in Week 17 last year, but the third-lowest overnight of the season for an NFL telecast on NBC.
College basketball
| Sport | Game/Event | Date | Time | Net | Rating |
|---|---|---|---|---|---|
| College basketball | Louisville/Kentucky | Sat., 1/2/10 | 3:30 PM | CBS | 1.8 |
| College basketball | Regional action | Sat., 1/2/10 | 1 PM | CBS | 1.1 |
- Saturday’s clash between Louisville and Kentucky drew a 1.8 overnight rating on CBS, down 25% from last year’s comparable matchup between the teams — which aired on a Sunday, immediately following an NFL Wild Card game.
Other
| Sport | Game/Event | Date | Time | Net | Rating |
|---|---|---|---|---|---|
| Figure skating | Smuckers Stars on Ice (taped) | Sun., 1/3/10 | 4 PM | NBC | 1.3 |
| Golf | Ticket To The Tour (taped) | Sat., 1/2/10 | 4:30 PM | NBC | 0.5 |
| Other | Lucas Oil Off-Road Racing (taped) | Sat., 1/2/10 | 2:30 PM | NBC | 0.4 |
- The 1.3 overnight for the Smuckers Stars on Ice was off 7% from coverage of the same event on the comparable date last year.
