Once again, NBC easily won the night in primetime thanks to the 2010 Vancouver Olympics.
NBC’s coverage of the Winter Games drew 25.4 million viewers in primetime (8-11 PM) Saturday night, according to Nielsen fast-affiliate data. NBC topped second-place FOX by 405%, the network’s largest advantage over its second-place competitor since the previous Saturday.
Among adults 18-49, NBC averaged a 6.8/21 rating, topping second-place FOX by 325%.
The preliminary numbers put NBC on pace to comfortably surpass Friday’s results.
