- ESPN drew 652,000 viewers for Tuesday’s Horizon League Championship Game between Wright St. and Butler. On Wednesday, the network drew 1.3 million viewers for the Seton Hall/Notre Dame Big East Tournament game, and 1.9 million for the Cincinnati/Louisville matchup that followed. (pifeedback.com, 1, 2)
- The Northern Iowa/Wichita St. Missouri Valley Conference Championship Game drew a 0.9 final rating on CBS last Sunday, down 31% from last year (1.3) and down 18% from 2008 (1.1). The 0.9 was not the lowest rating of the weekend for college basketball on CBS — Saturday’s UCLA/Arizona St. game drew a mere 0.6. (Sports Business Daily)
- Gymnastics’ Tyson American Cup drew a 0.8 final rating on NBC last Sunday, down 27% from last year (1.1), and down 33% from 2008 (1.2). This is the fourth consecutive year that ratings have declined for the event. To put the number in perspective, the American Cup drew a 3.2 rating in 1998, and a 2.0 as recently as 2004. (Sports Business Daily)
On the Air: John Sterling and the bond between baseball radio voices and fans
On the latest "On the Air," Armand Broady examines the bond between baseball radio voices and fans in the...
