ABC entered its three-week NBA hiatus with solid numbers for Celtics/Cavaliers.
The Cavaliers’ win over the Celtics drew a 2.4 final rating and 3.8 million viewers on ABC Sunday, up 20% in ratings and 26% in viewership from Mavericks/Lakers last year (2.0, 3.0 mil).
Compared to Lakers/Rockets two years ago, Sunday’s game was down 4% in ratings from a 2.5.
This is the second straight week ABC has had a double-digit increase in ratings for NBA coverage.
Through Sunday, ABC is averaging a 2.4 rating for NBA coverage, down 11% from a 2.7 last year, but even with ’08.
Ratings/Viewership For NBA on ABC Through March 14
| Date | Game | Net | Rating | Viewers (000) |
|---|---|---|---|---|
| Fri., 12/25/09 | Celtics 86 | ABC |
3.3
|
5,855
|
| Magic 77 | ||||
| Cavaliers 102 | ABC |
4.4
|
8,316
|
|
| Lakers 87 | ||||
| Sun., 1/31/10 | Nuggets 103 | ABC |
1.6
|
2,328
|
| Spurs 89 | ||||
| Lakers 90 | ABC |
3.5
|
5,655
|
|
| Celtics 89 | ||||
| Sun., 2/7/10 | Magic 96 | ABC |
1.6
|
2,484
|
| Celtics 89 | ||||
| Sun., 2/21/10 | Cavaliers 95 | ABC |
1.9
|
2,862
|
| Magic 101 | ||||
| Celtics 105 | ABC |
2.3
|
3,534
|
|
| Nuggets 114 | ||||
| Sun., 2/28/10 | Suns 110 | ABC |
1.3
|
1,905
|
| Spurs 113 | ||||
| Nuggets 89 | ABC |
2.0
|
3,102
|
|
| Lakers 95 | ||||
| Sun., 3/7/10 | Lakers 94 | ABC |
2.1
|
3,176
|
| Magic 96 | ||||
| Sun., 3/14/10 | Celtics 93 | ABC |
2.4
|
3,808
|
| Cavaliers 104 |
(ESPN)
