- Final round coverage of the Verizon Heritage drew a 2.1 overnight rating on CBS Sunday, up 17% from last year (1.8). Saturday’s third round coverage drew a 1.1 overnight, up 10% from last year (1.0). (Sports Business Daily)
- NBC has officially announced that portions of the third and final round of the 2010 U.S. Open will air in primetime. Saturday’s third round will air from 4-10:30 PM ET, with Sunday’s final round set for 3-9 PM ET. (Fang’s Bites)
- ESPN’s audience for first and second round coverage of The Masters had a median age of 58, reports Sports Business Journal, an increase from last year (56). Viewers 55 or older made up 56% of ESPN’s audience (up from 51% last year), while the coveted 18-34 demographic made up just 13% (down from 16% last year). (Sports Business Journal)
News: March Madness expansion, Russell Wilson, Nexstar and more
The NCAA basketball tournaments are officially expanding to 76 teams; Russell Wilson is mulling between playing football and starting...
