Tiger Woods‘ return gave ESPN a massive increase in overnight ratings Thursday afternoon.
ESPN drew a 3.6 overnight rating for first round coverage of The Masters on Thursday, up 50% from last year (2.4) and up 80% from 2008 (2.0).
For perspective, last year’s first round coverage drew the largest Thursday audience ever for The Masters — and the fourth-largest audience for any golf telecast on cable — when the final numbers were released.
(The Live Feed, via TV By The Numbers)
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