- Thursday’s Hawks/Magic Game 2 drew a 2.1 U.S. rating and 3.2 million viewers on ESPN, down 16% and 13%, respectively, from Hawks/Cavaliers Game 2 last year (2.5, 3.6 mil). Compared to Cavaliers/Celtics Game 2 in ’08 (2.2, 3.1 mil), the game was down 5% in ratings but up 2% in viewership. The first two games of the Hawks/Magic series have been easily the lowest rated of the second round. (pifeedback.com)
- ABC drew a 0.7 final rating for last Saturday’s IRL RoadRunner Turbo Indy 300, flat compared to the network’s first non-Indy 500 IRL race last year, the ABC Supply Co./A.J. Foyt 225. For perspective, rainout coverage of the Honda Grand Prix of St. Petersburg drew a 0.6 on ABC in March. (Sports Business Daily)
- The latest edition of ESPN Sports Saturday on ABC drew a 0.5 final rating, up 67% from the April 10 episode (0.3), but down 38% from the April 3 series debut (0.8). (Sports Business Daily)
NBA regular season audience sees marked increase in year one of rights deal
The first year of the new NBA media rights deal delivered a sizable increase in viewership. The 2025-26 NBA...
