CBS had a modest rise in overnight ratings for the Week 10 NFL singleheader.
NFL action featuring Jets/Browns as the primary game earned an 11.5 overnight rating on CBS, up 5% from Week 10 last year (CIN/PIT*: 11.0, CBS), and up 21% from Week 10 in 2008 (GB/MIN*: 9.5, FOX).
Of note, the window also included Sunday’s Texans/Jaguars game, won by the Jaguars on a 50-yard touchdown pass at the end of regulation.
The 11.5 overnight is the highest in four weeks for the singleheader window.
Sunday’s telecast ranked behind both Sunday Night Football on NBC (NE/PIT: 14.2) and the NFL national window on CBS (DAL/NYG*: 17.6).
(Rating from Sports Business Daily)
