Ratings and viewership for every NFL telecast during the 2010-11 regular season.
97 regular season NFL telecasts averaged approximately 17.9 million viewers across NBC, FOX, CBS, ESPN and NFL Network during the 2010-11 NFL season, an increase of over one million viewers from last year (16.6 mil).
For the second straight year, NBC was the highest rated, most-viewed NFL broadcaster. The network’s eighteen primetime games averaged a 13.0 rating and 21.881 million viewers, its best numbers since resuming coverage in the 2006-07 season. Overall, NBC averaged the highest rating for any NFL broadcast package since the 1999-2000 season.
FOX ranked second for the season, with an 11.7 average rating and just over 20 million viewers, its highest rated season since 1995-96, and its most-viewed ever. This is the second straight year FOX has set a viewership record.
Over on CBS, games averaged an 11.1 and 18.747 million viewers, marking the highest average viewership on record for the AFC broadcast package.
The good vibes extended to cable as well. ESPN averaged a 9.1 and 14.657 million viewers, up slightly from last year, and the network’s highest rated, most-viewed Monday Night Football season ever.
Finally, NFL Network averaged a 3.2 and 5.705 million, its highest rated, most-viewed season ever.
For some perspective, in the final year of the NFL’s previous television deal, no network averaged at least seventeen million viewers, and ESPN’s cable package averaged fewer than nine million.
NFL Viewership Since the 2006-07 Season 
Ratings/Viewership For NFL Telecasts During 2010-11 Season
| Wk # | Date | Window | Featured Game | Net | Rating | Viewers (000) |
|---|---|---|---|---|---|---|
|
1
|
Thu., 9/9/10 |
Kickoff
|
MIN 9, NO 14 | NBC |
16.5
|
27,485
|
| Sun., 9/12/10 |
Single
|
CIN 24, NE 38 | CBS |
9.7
|
16,175
|
|
|
Regional
|
CAR 18, NYG 31 | FOX |
8.1
|
13,086
|
||
|
National
|
GB 27, PHI 20 | FOX |
16.5
|
28,023
|
||
|
SNF
|
DAL 7, WSH 13 | NBC |
15.0
|
25,262
|
||
| Mon., 9/13/10 |
MNF
|
BAL 10, NYJ 9 | ESPN |
9.4
|
14,973
|
|
|
MNF
|
SD 14, KC 21 | ESPN |
7.6
|
11,889
|
||
|
2
|
Sun., 9/19/10 |
Single
|
CHI 27, DAL 20 | FOX |
10.6
|
17,769
|
|
Regional
|
MIA 14, MIN 10 | CBS |
9.0
|
14,830
|
||
|
National
|
NE 14, NYJ 28 | CBS |
16.2
|
27,010
|
||
|
SNF
|
NYG 14, IND 38 | NBC |
13.8
|
23,100
|
||
| Mon., 9/20/10 |
MNF
|
NO 25, SF 22 | ESPN |
9.4
|
15,120
|
|
|
3
|
Sun., 9/26/10 |
Single
|
DAL 27, HOU 13 | FOX |
12.8
|
22,237
|
|
Regional
|
TEN 29, NYG 10 | CBS |
8.0
|
12,836
|
||
|
National
|
IND 27, DEN 13 | CBS |
14.0
|
23,134
|
||
|
SNF
|
NYJ 31, MIA 23 | NBC |
11.3
|
18,147
|
||
| Mon., 9/27/10 |
MNF
|
GB 17, CHI 20 | ESPN |
10.8
|
17,454
|
|
|
4
|
Sun., 10/3/10 |
Single
|
BAL 17, PIT 14 | CBS |
10.6
|
17,606
|
|
Regional
|
CAR 14, NO 16 | FOX |
8.3
|
13,679
|
||
|
National
|
WSH 17, PHI 12 | FOX |
13.8
|
23,134
|
||
|
SNF
|
CHI 3, NYG 17 | NBC |
12.5
|
20,929
|
||
| Mon., 10/4/10 |
MNF
|
NE 41, MIA 14 | ESPN |
9.0
|
13,971
|
|
|
5
|
Sun., 10/10/10 |
Single
|
GB 13, WSH 16 | FOX |
11.6
|
19,314
|
|
Regional
|
KC 9, IND 19 | CBS |
6.5
|
10,463
|
||
|
National
|
TEN 34, DAL 27 | CBS |
12.7
|
20,787
|
||
|
SNF
|
PHI 27, SF 24 | NBC |
10.3
|
16,856
|
||
| Mon., 10/11/10 |
MNF
|
MIN 20, NYJ 29 | ESPN |
10.7
|
17,313
|
|
|
6
|
Sun., 10/17/10 |
Single
|
BAL 20, NE 23 | CBS |
12.8
|
21,484
|
|
Regional
|
ATL 17, PHI 31 | FOX |
7.3
|
11,860
|
||
|
National
|
DAL 21, MIN 24 | FOX |
15.7
|
25,980
|
||
|
SNF
|
IND 27, WSH 24 | NBC |
11.7
|
19,115
|
||
| Mon., 10/18/10 |
MNF
|
TEN 30, JAX 3 | ESPN |
6.2
|
9,666
|
|
|
7
|
Sun., 10/24/10 |
Single
|
WSH 17, CHI 14 | FOX |
9.3
|
14,923
|
|
Regional
|
PIT 23, MIA 22 | CBS |
9.4
|
15,308
|
||
|
National
|
NE 23, SD 20 | CBS |
13.1
|
21,918
|
||
|
SNF
|
MIN 24, GB 28 | NBC |
15.4
|
25,675
|
||
| Mon., 10/25/10 |
MNF
|
NYG 41, DAL 35 | ESPN |
11.2
|
17,953
|
|
|
8
|
Sun., 10/31/10 |
Single
|
JAX 35, DAL 17 | CBS |
8.6
|
13,963
|
|
Regional
|
GB 9, NYJ 0 | FOX |
8.2
|
13,127
|
||
|
National
|
MIN 18, NE 28 | FOX |
15.2
|
25,221
|
||
|
SNF
|
PIT 10, NO 20 | NBC |
10.7
|
18,106
|
||
| Mon., 11/1/10 |
MNF
|
HOU 17, IND 30 | ESPN |
7.4
|
11,911
|
|
|
9
|
Sun., 11/7/10 |
Single
|
NYG 41, SEA 7 | FOX |
9.8
|
16,279
|
|
Regional
|
MIA 10, BAL 26 | CBS |
9.6
|
15,419
|
||
|
National
|
IND 24, PHI 26 | CBS |
16.3
|
27,789
|
||
|
SNF
|
DAL 7, GB 45 | NBC |
11.6
|
19,368
|
||
| Mon., 11/8/10 |
MNF
|
PIT 27, CIN 21 | ESPN |
9.2
|
15,016
|
|
|
10
|
Thu., 11/11/10 |
TNF
|
BAL 21, ATL 26
|
NFLN |
3.1
|
5,008
|
| Sun., 11/14/10 |
Single
|
NYJ 26, CLE 20
|
CBS |
9.6
|
15,676
|
|
|
Regional
|
MIN 13, CHI 27
|
FOX |
8.2
|
13,141
|
||
|
National
|
DAL 33, NYG 20
|
FOX |
15.5
|
26,226
|
||
|
SNF
|
NE 39, PIT 26
|
NBC |
12.8
|
21,182
|
||
| Mon., 11/15/10 |
MNF
|
PHI 59, WSH 28
|
ESPN |
9.3
|
15,032
|
|
|
11
|
Thu., 11/18/10 |
TNF
|
CHI 16, MIA 0
|
NFLN |
3.3
|
5,418
|
| Sun., 11/21/10 |
Single
|
GB 31, MIN 3
|
FOX |
11.9
|
20,283
|
|
|
Regional
|
HOU 27, NYJ 30
|
CBS |
8.5
|
13,564
|
||
|
National
|
IND 28, NE 31
|
CBS |
14.2
|
23,596
|
||
|
SNF
|
NYG 17, PHI 27
|
NBC |
13.9
|
23,204
|
||
| Mon., 11/22/10 |
MNF
|
DEN 14, SD 35
|
ESPN |
7.2
|
11,664
|
|
|
12
|
Thu., 11/25/10 |
Special
|
NE 45, DET 24
|
CBS |
13.4
|
27,753
|
|
Special
|
NO 30, DAL 27
|
FOX |
13.9
|
31,874
|
||
|
TNF
|
CIN 10, NYJ 26
|
NFLN |
3.4
|
7,106
|
||
| Sun., 11/28/10 |
Single
|
JAX 20, NYG 24
|
CBS |
9.3
|
15,420
|
|
|
Regional
|
GB 17, ATL 20
|
FOX |
9.9
|
16,681
|
||
|
National
|
PHI 26, CHI 31
|
FOX |
15.3
|
26,610
|
||
|
SNF
|
SD 36, IND 14
|
NBC |
11.4
|
19,100
|
||
| Mon., 11/29/10 |
MNF
|
SF 27, ARI 6
|
ESPN |
7.0
|
11,202
|
|
|
13
|
Thu., 12/2/10 |
TNF
|
HOU 24, PHI 34
|
NFLN |
3.3
|
5,406
|
| Sun., 12/5/10 |
Single
|
OAK 28, SD 13
|
CBS |
8.6
|
14,162
|
|
|
Regional
|
WSH 7, NYG 31
|
FOX |
9.8
|
15,768
|
||
|
National
|
DAL 38, IND 35
|
FOX |
16.3
|
27,428
|
||
|
SNF
|
BAL 10, PIT 13
|
NBC |
13.4
|
22,509
|
||
| Mon., 12/6/10 |
MNF
|
NYJ 3, NE 45
|
ESPN |
10.0
|
16,533
|
|
|
14
|
Thu., 12/9/10 |
TNF
|
IND 30, TEN 28
|
NFLN |
3.3
|
5,394
|
| Sun., 12/12/10 |
Single
|
GB 3, DET 7
|
FOX |
10.5
|
17,490
|
|
|
Regional
|
CIN 7, PIT 23
|
CBS |
9.6
|
15,498
|
||
|
National
|
NE 36, CHI 7
|
CBS |
17.5
|
30,468
|
||
|
SNF
|
PHI 30, DAL 27
|
NBC |
15.2
|
25,728
|
||
| Mon., 12/13/10 |
MNF
|
BAL 34, HOU 28
|
ESPN |
7.7
|
11,927
|
|
|
15
|
Thu., 12/16/10 |
TNF
|
SF 7, SD 34
|
NFLN |
2.9
|
4,890
|
| Sun., 12/19/10 |
Single
|
PHI 38, NYG 31
|
FOX |
13.0
|
21,881
|
|
|
Regional
|
JAX 24, IND 34
|
CBS |
7.4
|
11,927
|
||
|
National
|
NYJ 22, PIT 17
|
CBS |
15.0
|
25,677
|
||
|
SNF
|
GB 27, NE 31
|
NBC |
14.0
|
24,166
|
||
| Mon., 12/20/10 |
MNF
|
CHI 40, MIN 14
|
ESPN |
9.9
|
17,094
|
|
|
16
|
Thu., 12/23/10 |
TNF
|
CAR 3, PIT 27
|
NFLN |
2.4
|
4,394
|
| Sat., 12/25/10 |
Special
|
DAL 26, ARI 27
|
NFLN |
3.8
|
7,843
|
|
| Sun., 12/26/10 |
Single
|
NYJ 34, CHI 38
|
CBS |
13.7
|
24,400
|
|
|
Regional
|
SF 17, STL 25
|
FOX |
6.7
|
11,300
|
||
|
National
|
NYG 17, GB 45
|
FOX |
13.6
|
24,300
|
||
| Mon., 12/27/10 |
MNF
|
NO 17, ATL 14
|
ESPN |
11.2
|
19,137
|
|
| Tue., 12/28/10 |
SNF
|
MIN 24, PHI 14
|
NBC |
13.8
|
23,736
|
|
|
17
|
Sun., 1/2/11 |
Regional
|
TB 23, NO 13
|
FOX |
9.6
|
16,083
|
|
Regional
|
PIT 41, CLE 9 | CBS |
7.3
|
12,328
|
||
|
National
|
CHI 3, GB 10 | FOX |
14.7
|
26,147
|
||
|
National
|
TEN 20, IND 23 | CBS |
9.7
|
16,766
|
||
|
SNF
|
STL 6, SEA 16 | NBC |
11.3
|
19,357
|
(Network averages from Sports Business Daily)
