NBC won the night on broadcast in the adults 18-49 demographic for Saturday’s NHL Winter Classic, according to preliminary numbers.
NBC averaged a 1.8 rating among adults 18-49 and 4.56 million viewers in primetime Saturday night (8-11 PM), according to preliminary fast-affiliate data. The network won the night among the Big Four broadcast networks in the demo, edging second-place FOX (1.6).
The network finished third for the night in viewership, behind CBS (6.14 mil), and FOX (4.77 mil).
Fast-affiliate data measures timeslot data, not program data. As an example, because the Winter Classic aired from 5-8 PM PT, the numbers include the non-Winter Classic programming that aired from 8-11 PM in that time zone.
Keep in mind this not include results on cable. ESPN aired the BCS Fiesta Bowl on Saturday night.
