Final ratings and viewership for assorted Thanksgiving weekend telecasts, including the Black Friday Red Wings/Bruins game on NBC, Texas/Texas A&M on Thanksgiving night, and the National Dog Show.
- 0.9 Rating For Bruins/Red Wings: The Red Wings/Bruins NHL Thanksgiving Showdown earned a 0.9 final rating and 1.333 million viewers on NBC November 25. To put that in perspective, NBC averaged 1.6 million for regular season NHL telecasts during the 2010-11 season (includes the Winter Classic). The Red Wings’ shootout win was the first of the annual ‘Black Friday’ NHL telecasts on NBC.
- Declines For Texas/Texas A&M on Thanksgiving: ESPN drew a 2.4 U.S. rating and 4.146 million viewers for #25 Texas/Texas A&M on Thanksgiving night, down a tick in ratings and 15% in viewership from the same matchup on Thanksgiving last year (TAMU/TEX: 2.5, 4.886M), and down 35% and 38%, respectively, from 2009 (TEX/TAMU: 3.7, 6.691M).
- Dog Show Earns Over Eight Million Viewers: Coverage of the National Dog Show drew a 4.4 final rating and 8.243 million viewers on NBC Thanksgiving Day, flat in ratings and viewership compared to last year (4.4, 8.207M). The telecast earned more viewers than all but one college football telecast on Thanksgiving weekend.
(Numbers from Media Life Magazine, Nielsen.com)
