The lowest profile NFL game of Wild Card weekend was, unsurprisingly, the lowest rated.
Saturday’s AFC Wild Card game, won by the Texans over the Bengals, earned a 13.5 final rating and 21.9 million viewers on NBC — down 20% in ratings and 23% in viewership from last year’s comparable game (NO/SEA: 16.8, 28.304M), and down 11% and 13%, respectively, from the comparable game in 2010 (NYJ/CIN: 15.2, 25.048M).
The game ranks as the lowest rated and least-viewed NFL playoff game in any round since 2009 (ATL/ARI: 13.1, 20.953M).
Overall, three of the four NFL Wild Card games had declines in viewership compared to last year.
(Saturday’s numbers from NBC Sports)
