Overnight ratings held steady for the final round of The Players Championship. In other news, the latest edition of MLB on FOX had a double-digit increase from last year, and the Texas Rangers continue to earn strong numbers in Dallas-Ft. Worth.
- Final Round Overnights Flat For The Players Championship: Final round coverage of the PGA Tour The Players Championship drew a 3.4 overnight rating on NBC Sunday, even with last year (3.4), and up a tick from 2010 (3.3). Third round action on Saturday drew a 2.5 overnight, up 56% from last year’s rain-delayed coverage (1.6), and even with 2010 (2.5). (Sports Business Daily)
- Despite Low Numbers, MLB on FOX Up Double-Digits: Regional MLB action featuring Angels/Rangers in 38% of markets drew a 1.7 overnight rating on FOX Saturday afternoon, actually up 13% from coverage featuring Twins/Red Sox in the comparable week last year (1.5). (Sports Business Daily)
- Rangers Stay Red Hot Locally: Friday’s Rangers/Angels Major League Baseball regular season game drew a 10.1 rating on independent Dallas-Ft. Worth affiliate KTXA, the second-highest ever for the Rangers on any network. Sunday’s series finale on ESPN drew a 9.6 local rating, topping the previous local record for a Rangers game on the network (8.5). (Dallas Morning News)
