Two big market teams with high-profile players attracted strong numbers for NBC Sunday night.
The Week 4 edition of “Sunday Night Football,” a nailbiter between the Giants and the Eagles, earned a 15.6 overnight rating on NBC — up 23% from Jets/Ravens last year (12.7), and up 10% from Bears/Giants in 2010 (14.2).
The 15.6 is the highest for a Week 4 game in primetime since the Dolphins/Colts on ABC in the 1996-97 season (19.1).
The overnight is also the third-highest of the season for any NFL telecast on NBC, trailing only the Cowboys/Giants (16.5) and Steelers/Broncos (18.0) in Week 1.
For the second time in four weeks this season, “SNF” drew a higher overnight than the NFL national window, which this week aired on FOX (14.9).
Philadelphia (31.8) led all markets for Sunday’s game, followed by Richmond, VA (22.1) and Norfolk, VA (22.0). Las Vegas (21.2) and New York (20.7) rounded out the top five.
(Sunday’s numbers from NBC Universal Media Village)
