After two strong weeks, the SEC on CBS not much of a ratings draw on Saturday.
The Mississippi/Louisiana State college football game drew a 2.4 overnight rating on CBS Saturday afternoon, up 50% from Mississippi State/Arkansas last year (1.6), but down 20% from LSU/Mississippi in 2010 (3.0).
Though up from last year, the 2.4 overnight is the lowest for CBS’ primary 3:30 PM window since Alabama/Missouri in week seven (2.2).
(Saturday’s numbers from CBS Sports press release via Fang’s Bites)
