The Winter Olympics has continued to generate large increases on NBCSN. In other news, NBC had mixed results for its first weekend of afternoon Olympic coverage, and CBS had large declines for the PGA Tour.
Large Gains Continue For Olympics on NBCSN
- NBCSN earned 977,000 viewers for live coverage of the 2014 Sochi Winter Olympics Friday, up 60% from the comparable day of the 2012 London Summer Olympics. The previous day, the network earned 1.4 million viewers for live coverage — its largest audience ever for weekday Olympic coverage. (NBC Sports Group Press Box [1], [2])
Mixed Results For NBC’s Sochi Coverage Last Weekend
- Last Saturday’s afternoon coverage of the Winter Olympics earned a 7.5 final rating and 12.5 million viewers on NBC, down 6% in ratings and 5% in viewership from Vancouver in 2010 (8.0, 13.1M), but up 10% and 24%, respectively, from Turin in 2006 (6.8, 10.1M). The Sunday afternoon window had a 9.1 rating to go along with the previously reported 15.4 million viewers, both up from Vancouver and Turin. (Sports Business Daily)
Big Declines For PGA’s Pebble Beach Pro-Am
- Final round coverage of the PGA Tour AT&T Pebble Beach National Pro-Am earned a 1.8 final rating and 2.7 million viewers on CBS last Sunday, down 33% in ratings from last year (2.7), and down 63% and 64%, respectively, from 2012 (4.9, 7.4M). The final round was the lowest rated since 2010, the last time the event aired opposite the Winter Olympics. Third round action last Saturday drew a 1.0 and 1.5 million — down 44% in ratings from last year (1.8), and down 62% and 61%, respectively, from 2012 (2.6, 3.9M). (Sports Business Daily)
