The inaugural Nickelodeon Kids Sports Choice Awards outdrew ESPN’s annual ESPYs the previous night. In other news, the European Tour Scottish Open had a significant decline in its second year on U.S. broadcast TV, and NBC’s live coverage of the Tour de France also declined.
Nickelodeon Sports Awards Beats ESPYs
- The first Nickelodeon Kids Sports Choice Awards earned 2.3 million viewers Thursday night, topping the ESPY Awards on ESPN by 5% (2.2M). Not surprisingly, the telecast outdrew the ESPYs by a whopping 850% among kids 2-11. Keep in mind the ESPYs was simulcast on ESPN2 this year; the combined audience of 2.6 million topped the Nickelodeon telecast. (Nickelodeon via TV By the Numbers)
Scottish Open Down Big in Second Year on NBC
- Final round coverage of the European Tour Scottish Open earned a 0.7 final rating and 954,000 viewers on NBC, down 30% in ratings and 34% in viewership from Phil Mickelson‘s win last year (1.0, 1.45M). Third round coverage drew a 0.5 and 695,000, down 17% and 12%, respectively, from last year (0.6, 793K). (Wknd. numbers from Sports Business Daily)
Fewer Viewers For NBC’s Live Tour de France Coverage
- Live coverage of Stage 8 of the Tour de France drew a 0.7 final rating and 959,000 viewers on NBC last Saturday morning, down a tick in ratings and 11% in viewership from last year (0.8, 1.1M). (Wknd. numbers from Sports Business Daily)
