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Home › Other sports › Cycling › TV Ratings: Tour de France Finishes With Slight Increase (Also: NBCSN, Local MLB)

TV Ratings: Tour de France Finishes With Slight Increase (Also: NBCSN, Local MLB)

by Jon Lewis
12 years ago
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Viewership for the Tour de France on NBCSN increased slightly over last year. In other news, NBCSN has had the biggest increase in viewership of any cable sports net since Fox Sports 1 launched and the Brewers and Rays hit ratings highs recently.

Slight Uptick For Tour de France on NBCSN

  • Live coverage of the 2014 Tour de France averaged 288,000 viewers on NBCSN, up less than 1% from last year (287K) and down 1% from 2012 (290K). Keep in mind the average does not include Stage 8 on NBC, which earned 959,000 viewers. NBCSN’s nightly Tour de France highlights show averaged 210,000 viewers, up 16% from last year (181K). (NBC Sports Group Press Box)

NBCSN Has Biggest Increase in Viewership Since FS1 Launch

  • NBCSN has had an 80% increase in average total-day viewership since last August 17, the day the network’s Premier League coverage debuted and also the day Fox Sports 1 launched. The 80% increase is the largest of any cable sports network over that period of time. Excluding the recent Winter Olympics, NBCSN viewership has increased by 44% — still the largest rise of any cable sports network. (NBC Sports Group Press Box)

Brewers, Rays, Hit Highs

  • The recent three-game Brewers/Mets series averaged a 7.7 rating on Fox Sports Wisconsin, the network’s highest rated series since 2011. Friday’s opener had an 8.6 rating, the network’s second-best of the season. The Brewers’ most recent game against the Rays was also a ratings success — in Tampa. Sun Sports tied a season-high with a 6.3 rating for the match-up. (Fox Sports [1], [2])
Tags: Brewers TV RatingsFox RSN TV RatingsLocal MLB RatingsRays TV RatingsSun SportsTour de France
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Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

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Sports Ratings Tracker
logoNHL Draft
Last Friday’s opening round of the NHL Draft averaged 616,000 viewers on ESPN, up 15% from last year, and behind only the Connor Bedard draft of 2023 (681K) as the most-watched on record.
logoSeason Premiere
The season premiere of the BIG3 basketball league — including a Miami-Los Angeles game that was shortened after an altercation — averaged 560,000 viewers on CBS last weekend, on par with last year’s season average.
logoRecent Fever games
Last Thursday’s Dream-Fever WNBA regular season game averaged 816,000 viewers on Amazon Prime Video, the largest WNBA audience yet for the streamer, which is in its first season of carrying Nielsen-rated games. Read more
logoCanadian Open
The week prior to the U.S. Open, the final round of the PGA Tour Canadian Open averaged 2.34 million viewers on CBS — down slightly from last year’s 2.38 million. Third round action drew 1.68 million the previous day.
logoLocal NBA Finals ratings
San Antonio led all markets for the NBA Finals, averaging a 25.9 rating for the Spurs’ five-game defeat at the hands of the Knicks. That figure almost certainly trails each of the Spurs’ previous NBA Finals — the market routinely delivered local ratings in the 30s and 40s during those years — albeit in a different era of television (and Nielsen methodology). Read more
logoMCWS
Airing in the window that used to belong to “Sunday Night Baseball,” last weekend’s West Virginia-North Carolina Men’s College World Series game averaged 2.0 million viewers on ESPN — the third-largest audience on record for a non-final Men’s College World Series game. Read more
logoWNBA
Wednesday’s Tempo-Fever WNBA regular season game averaged 1.00 million viewers on USA Network, marking the largest audience for a WNBA game on cable or streaming this season.
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