Overnight ratings increased substantially for coverage of the Little League World Series on ABC over the weekend. In other news, the PGA Tour Wyndham Championship also had increases, and coverage of the WNBA regular season increased for a second straight year on ESPN2.
Double-Digit Increases For Little League on ABC
- ABC had double-digit increases for coverage of the Little League World Series over the weekend. Sunday’s Nevada/Illinois Little League World Series game increased 40% to a 1.4 overnight rating, and Washington/South Dakota on Saturday increased 20% to a 1.2. Despite the increases, ABC did not have the top Little League overnight of the weekend — that went to ESPN2, which earned a 1.5 for Pennsylvania/Texas on Sunday night. (Sports Business Daily)
PGA Wyndham Championship Up on CBS
- Final round coverage of the PGA Tour Wyndham Championship drew a 1.6 overnight rating on CBS Sunday afternoon, up 14% from last year (1.4) and up 46% from rainout coverage in 2012 (1.1). Third round action on Saturday earned a 1.0, up a tick from last year (0.9) but down 17% from 2012 (1.2). (Wknd. numbers from Sports Business Daily)
WNBA Regular Season Viewership Up For Second-Straight Year
- Coverage of the WNBA regular season averaged 240,000 viewers on ESPN2, up 4% from last year (231K) and up a third from 2012 (180K). The network’s season finale between the Sky and Lynx earned 224,000 on August 6. (Sports Business Journal, Awful Announcing)
