ABC hit a multi-year high and a multi-year low for its season-opening college football doubleheader.
The Florida State/Oklahoma State Saturday Night Football game drew a 4.1 overnight rating on ABC, down 18% from Clemson/Georgia last year (5.0) and down 13% from Michigan/Alabama in 2012 (4.7). The 4.1 is the lowest for the season-debut of Saturday Night Football since LSU/UNC in 2010 (2.8).
Despite the lower numbers, the game crushed its primetime competition — beating Wisconsin/LSU on ESPN by 64% (2.5) and Fresno State/USC on FOX by 356% (0.9).
ABC’s afternoon game between West Virginia and Alabama also earned a 4.1 overnight, up 86% from regional action both last year and in 2012 (2.2). The 4.1 is the highest for the afternoon window on week one of the season since at least 2004.
(Sat. overnights from ShowBuzz Daily)
