Television ratings for the rest of the college football conference championship games. The Mountain West title game slipped on CBS, the Conference-USA Championship soared to a three-year high, and the MAC Championship struggled.
Mountain West Championship Down on CBS
- Last Saturday’s Boise State/Fresno State Mountain West Championship Game drew a 1.0 final rating and 1.5 million viewers on CBS, down a tick in ratings and 10% in viewership from last year’s inaugural Fresno State/Utah State game (1.1, 1.7M). The Broncos’ win ranks as the lowest rated and least-watched CBS telecast of the season, falling below the previous mark set by Air Force/Army in November (1.1, 1.7M).
Three-Year High For C-USA Championship
- ESPN2 earned a 0.5 final rating and 725,000 viewers for last Saturday’s Marshall/Louisiana Tech Conference USA Championship Game, up 67% in ratings and 62% in viewership from Rice/Marshall last year (0.3, 449K) and up 25% and 23%, respectively, from Tulsa/UCF in 2012 (0.4, 590K). It was the top C-USA title game since Houston/Southern Miss in 2011, a game with BCS implications that drew a 3.1 and 4.4 million on ABC.
MAC Title Game Down Big
- The Northern Illinois/Bowling Green MAC Championship Game drew a 0.5 final rating and 692,000 viewers on ESPN2 last Friday night, down 59% in ratings and 63% in viewership from the same match-up last year (1.2, 1.9M) and down 44% and 48%, respectively, from Northern Illinois/Kent State in 2012 (0.9, 1.3M). Keep in mind last year’s game did not face any college football competition.
(Wknd. numbers from Sports Business Daily, Awful Announcing)
