A stinker match-up on paper sent Thursday Night Football spiraling to an NFL season-low.
The Week 16 Titans/Jaguars Thursday Night Football game drew 4.9 million viewers on NFL Network, the smallest NFL audience of the season on any network. No NFL window has earned a smaller audience since the Jaguars’ last Thursday night appearance — a Week 14 game against the Texans last year (4.6M).
There was some talk of an all-time record low for Titans/Jaguars, but several Thursday Night Football games have dipped lower — including two last season and a Raiders/Chargers game in 2008 that drew just 1.9 million.
To put the numbers in perspective, Titans/Jaguars drew a larger audience than all-but-five of the 239 college football games on the ESPN cable networks this season, and every NBA game thus far — including LeBron James‘ return to the Cavaliers in October (4.0M).
Keep in mind Thursday’s viewership does not include broadcast network simulcasts in both markets.
(Thu. numbers via TV By the Numbers)
