The European Tour Scottish Open scored increases on NBC last weekend. In other news, NBC’s lone Tour de France window saw a slight decline, and TBS started its MLB run with middling to low numbers.
Scottish Open Up Double-Digits on NBC
- Final round coverage of the European Tour Scottish Open drew a 0.9 final rating and 1.2 million viewers on NBC last Sunday, up 29% in ratings and 24% in viewership from last year (0.7, 954K) and down a tick and 19%, respectively, from Phil Mickelson‘s win in 2013 (1.0, 1.5M). Third round action on Saturday drew a 0.6 and 792,000, up a tick in ratings and 14% in viewership from last year (0.5, 695K) and flat and down a fraction of a percent, respectively, from 2013 (0.6, 793K). (Nielsen)
Slight Drop For NBC’s Tour de France Coverage
- Stage 8 of the Tour de France drew a 0.7 final rating and 951,000 viewers on NBC last Sunday morning, flat in ratings and down 1% in viewership from last year (0.7, 959K) and down a tick and 12%, respectively, from 2013 (0.8, 1.1M). The telecast ranks as easily the most-watched of the event thus far, topping the most-watched telecast on NBCSN by 146% (951K to 387K). (Nielsen)
TBS’ MLB Opener Middling-to-Low Draw
- TBS drew a 0.4 final rating and 547,000 viewers last Sunday’s Yankees/Red Sox Major League Baseball game, its first MLB telecast of the season. Compared to the other MLB broadcasters, Sunday’s debut would rank ninth out of the 19 first half telecasts on Fox Sports 1, and just 42nd out of the 53 on ESPN/ESPN2. (via Awful Announcing)
