Univision Deportes Network earned a record audience for Liga MX coverage last weekend. In other news, the Breeders Cup Challenge had a second straight surge in the ratings, and ESPN scored one of its best Wednesday Night Baseball audiences of the season.
Record Audience For LigaMX on UDN
- Univision Deportes Network earned 890,000 viewers for last Sunday’s Tigres/Guadalajara Liga MX Apertura match, its largest audience ever for a regular season telecast (excluding simulcasts). The match outdrew all-but-one of the opening weekend English Premier League telecasts, trailing only Swansea City/Chelsea on the NBC broadcast network (1.0M). Liga MX Apertura coverage has averaged 327,000 on UDN thus far, up 49% from last year. (Univision)
Second-Straight Surge For Breeders Cup Challenge
- Last Saturday’s Breeders Cup Challenge Whitney Handicap drew a 0.7 final rating and 994,000 viewers on NBC, up 40% in ratings and 41% in viewership from last year (0.5, 705K) and up a tick and 19%, respectively, from 2013 (0.6, 834K). The race was the second in a row to have a substantial increase, coming one week after Triple Crown winner American Pharoah lifted the Haskell Invitational by 86% in ratings and 102% in viewership. (via Sports Business Daily)
ESPN Scores Third-Largest Wednesday Night Baseball Audience
- The Pirates/Cardinals Wednesday Night Baseball game scored 760,000 viewers on ESPN, the third-largest audience for a Wednesday night game this season (18 telecasts). The Cardinals win trails only Red Sox/Yankees the previous week (860K) and Cardinals/Cubs in July (798K). (via ShowBuzz Daily)
