ESPN posted increases for all three of its Major League Baseball games last week. Elsewhere, Fox Sports 1 had double-digit declines for an MLB doubleheader, and Notre Dame’s spring game attracted more viewers on NBCSN.
ESPN Posts Gains For Sunday, Monday, Wednesday MLB
- Giants/Dodgers had a 1.1 final rating and 1.9 million viewers on the latest edition of ESPN’s Sunday Night Baseball, up a tick in ratings and 17% in viewership from Reds/Cardinals last year (1.0, 1.6M) and down 39% and 33%, respectively, from Red Sox/Yankees in 2014 (1.8, 2.8M). The following night, Cubs/Cardinals scored a 0.8 (+14%) and 1.3 million (+40%) on Monday Night Baseball — a larger audience than any weeknight game last season. On Wednesday, Tigers/Royals drew 699,000 (+2%). (via Programing Insider [1], [2]; ShowBuzz Daily)
Double-Digit Declines For MLB on FS1 Last Weekend
- Fox Sports 1 scored 405,000 viewers for Braves/Marlins and 343,000 for Blue Jays/Red Sox last Saturday, down 24% and 41%, respectively, from last year’s doubleheader of Yankees/Rays (531K) and Orioles/Red Sox (576K). (via Sports TV Ratings)
Notre Dame Spring Game Up, But No Match For Bama
- The Notre Dame spring football game had 155,000 viewers on NBCSN last Saturday afternoon, up 38% from last year (112K) and up 14% from 2014 (136K). Alabama’s spring game had 751,000 later in the day, with the caveat that it aired on ESPN with an NBA playoff lead-in. (via Sports TV Ratings)
