For the first time, full editions of SportsCenter will take place from the Olympic Games. In other news, NBC has set an ad sales record for the Olympic Games, and Dwyane Wade‘s return to Miami is tentatively set for early November.
ESPN Airing Live Editions of SportsCenter From Rio
- ESPN will televise five live editions of SportsCenter from the Summer Olympics in Rio next week, marking the first time the show has aired entirely on-site from the Games. All five episodes will be hosted by Hannah Storm as part of her daily Face to Face hour. SportsCenter will also air segments from the Olympics anchored by Michael Eaves. (ESPN Media Zone)
NBC Sets Olympic Ad Sales Record
- NBC Sports has sold $1.2 billion in national ad space during the Olympic Games, up 20% from four years ago and a record, according to Sports Business Daily. NBC’s primetime window accounts for more than three-fourths of the sales. According to NBC ad exec Seth Winter, the drumbeat of negative news out of Rio has actually contributed to the increased sales: “It sounds a little bit distorted or perverse, whatever the appropriate word is, but it just raises awareness that there are Olympic Games going on in South America.” (Sports Business Daily, AdAge)
Wade Returns to Miami on November 10, According to Preliminary Schedule
- Former Heat G Dwyane Wade will play his first game in Miami as a member of the Chicago Bulls November 10, according to a preliminary NBA schedule obtained by the Miami Herald and South Florida Sun-Sentinel. The game, which would air on TNT, will mark the only time the Bulls visit Miami all season. In other schedule-related news, the Heat are not scheduled to play on Christmas, marking the first time since 2008 they have been idle on the holiday. (Miami Herald, Sun-Sentinel)
