The first U.S. women’s soccer match of the Olympics attracted more than double the audience of four years ago.
Wednesday’s United States/New Zealand Olympic women’s soccer match earned a 0.8 final rating and 1.3 million viewers on NBCSN, up 100% in ratings and 107% in viewership from the first USA match of 2012, against France (0.4, 629K). Keep in mind the 2012 match aired at Noon, as opposed to 6 PM ET this year.
Viewership peaked at 1.6 million from 7:30-7:45 PM ET. Figures do not include Spanish-language viewership on NBC Universo, the live streaming audience on NBCOlympics.com, or the audience on NBC’s soccer-specific specialty channel.
Individual figures for Wednesday’s other matches were not immediately available, but NBCSN and USA Network averaged 491,000 viewers for the full day of Olympic coverage.
(Wed. numbers from NBC Sports Group Press Box, ShowBuzz Daily)
