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Home › Features › Year in Review › 2016 Ratings Wrap: Despite Down Years, NFL and Olympics Dominate › Page 2

2016 Ratings Wrap: Despite Down Years, NFL and Olympics Dominate

by Jon Lewis
9 years ago
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This page includes the 50 most-watched sporting events of 2016 outside of the NFL and the Olympics. For the full list with those included, click here. For a list of the most-watched events by sport and network, click here.

MOST-WATCHED SPORTING EVENTS OF 2016
Excluding the NFL and Olympics
# Sport Game Rtg. Vwrs. Net
1 MLB Cubs/Indians
World Series Game 7
21.8 40.05M FOX
2 NBA Cavaliers/Warriors
NBA Finals Game 7
15.8 31.02M ABC
3 CFB Alabama/Clemson
Nat’l Championship
15.0 26.18M ESPN
Megacast
4 MLB Indians/Cubs
World Series Game 5
13.1 23.64M FOX
5 MLB Cubs/Indians
World Series Game 6
13.3 23.40M FOX
6 NBA Warriors/Cavaliers
NBA Finals Game 6
11.8 20.70M ABC
7 NBA Cavaliers/Warriors
NBA Finals Game 5
11.8 20.53M ABC
8 MLB Indians/Cubs
World Series Game 3
11.0 19.38M FOX
9 MLB Cubs/Indians
World Series Game 1
11.3 19.37M FOX
10 CFB Alabama/Washington
2016-17 Peach Bowl
10.7 19.34M ESPN, ESPN2
11 CFB Clemson/Ohio State
2016-17 Fiesta Bowl
9.8 19.24M ESPN, ESPN2
12 NBA Cavaliers/Warriors
NBA Finals Game 1
11.1 19.20M ABC
13 CBB Villanova/UNC
Nat’l Championship
10.6 17.75M TBS, TNT,
TruTV
Lowest rated nat’l championship game ever
14 NBA Cavaliers/Warriors
NBA Finals Game 2
9.8 17.49M ABC
15 MLB Cubs/Indians
World Series Game 2
10.2 17.40M FOX
16 CFB Michigan/Ohio State
Regular Season
9.4 16.84M ABC
17 MLB Indians/Cubs
World Series Game 4
9.3 16.71M FOX
18 NBA Warriors/Cavaliers
NBA Finals Game 4
9.8 16.57M ABC
19 NBA Warriors/Cavaliers
NBA Finals Game 3
9.7 16.47M ABC
20 NBA Thunder/Warriors
West Finals Game 7
8.9 16.00M TNT
Most-watched NBA game ever on cable
21 Horse Kentucky Derby
Race segment
9.0 15.53M NBC
22 CFB Stanford/Iowa
2015-16 Rose Bowl
7.4 13.55M ESPN
Lowest rated Rose Bowl ever
23 CBB UNC/Syracuse
NCAA Final Four
7.3 12.94M TBS, TNT,
TruTV
24 Golf The Masters
Final round
7.7 12.40M CBS
25 CFB FSU/Michigan
2016-17 Orange Bowl
— 11.70M ESPN
26 CBB Villanova/Kansas
Elite Eight
6.7 11.56M CBS
27 NSCR Daytona 500
Cup Series
6.6 11.36M FOX
28 CFB Alabama/Florida
SEC Championship
6.6 11.09M CBS
29 CFB Notre Dame/Texas
Regular Season
6.4 10.95M ABC
30 NBA Warriors/Thunder
West Finals Game 6
6.2 10.81M TNT
31 CBB Kentucky/Indiana
NCAA Second round
6.3 10.49M CBS
32 CBB Villanova/Oklahoma
NCAA Final Four
6.1 10.45M TBS, TNT,
TruTV
33 CFB Alabama/LSU
Regular Season
5.8 10.39M CBS
34 NBA Warriors/Cavaliers
Christmas special
4.9 10.14M ABC
35 CBB UNC/Notre Dame
NCAA Elite Eight
5.8 10.11M TBS
36 NBA Thunder/Warriors
West Finals Game 5
6.1 10.00M TNT
37 SOC Chile/Argentina
Copa America final
— 9.80M UNI, FS1
38 CFB Ohio St./Notre Dame
2015-16 Fiesta Bowl
5.6 9.76M ESPN
39 MLB Dodgers/Cubs
NLCS Game 6
5.2 9.71M FS1
40 Horse Preakness Stakes
Race segment
5.8 9.41M NBC
41 CFB Louisville/Clemson
Regular Season
5.5 9.29M ABC
42 CFB Penn State/Wisconsin
Big Ten Championship
5.3 9.19M FOX
43 CFB Ohio State/Wisconsin
Regular Season
5.2 8.96M ABC
44 CFB Mississippi/Okla. St.
2015-16 Sugar Bowl
5.1 8.94M ESPN
Lowest rated Sugar Bowl since 1991
45 CFB Michigan/Florida
2015-16 Citrus Bowl
5.1 8.76M ABC
46 MLB All-Star Game 5.4 8.71M FOX
47 NBA Thunder/Warriors
West Finals Game 1
5.3 8.71M TNT
48 NBA Warriors/Thunder
West Finals Game 4
5.4 8.63M TNT
49 CFB Texas A&M/Alabama
Regular Season
5.0 8.46M CBS
50 CBB Notre Dame/S.F. Austin
NCAA Second round
5.4 8.39M CBS

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Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

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As should surprise nobody, the NFL yet again dominated the list of most-watched sporting events in 2022.

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Sports Ratings Tracker
logoTalladega
Last weekend’s NASCAR Cup Series race from Talladega (Ala.) averaged a 2.1 rating and 3.97 million viewers on FOX, down a tick in ratings and 2% in viewership from last year (2.2, 4.04M). Excluding 2020, when the race was delayed several weeks and then postponed due to rain, Carson Hocevar’s win was the least-watched spring Talladega race since it began airing on FOX in 2001. Read more
logoNBA Playoffs on NBC
Monday’s Pistons-Magic first round NBA playoff Game 4 averaged a combined 5.4 million viewers on NBC across Nielsen and Adobe Analytics, up 155% from a Nielsen-only audience of 2.1 million for a non-exclusive Cavaliers-Heat Game 4 on TNT Sports last year. Read more
logoStanley Cup Update
Coverage of the NHL Stanley Cup Playoffs was averaging 1.15 million viewers through the first five days, up 76% from last year and the highest average on record at that point of the postseason. This year’s average is up 30% from the previous high of 887,000 in 2012, and up 39% from the previous high during the current media rights deal — 832,000 in 2024.
logoWomen’s National Championship
Last Sunday’s Wisconsin-Ohio State NCAA women’s hockey national title game averaged 39,000 viewers on ESPNU, down 9% from the same matchup last year (43K).
logoNCAA Women’s Tournament
The NCAA women’s basketball tournament was averaging 628,000 viewers through the first two rounds, up 4% from last year (602K) and behind the Caitlin Clark-fueled levels of 2024 as the highest average since 2009. Note that the 4% increase is well within the margin that can be explained entirely by Nielsen’s shift to “Big Data + Panel” methodology. Read more
logoDarlington
Last Sunday’s NASCAR Cup Series race from Darlington (S.C.) averaged a 1.3 rating and 2.43 million viewers on FS1, up a tick in ratings but down 1% in viewership from Homestead-Miami on the same weekend last year (1.2, 2.46M). Read more
logoParalympics
The NBC family of networks averaged 1.1 million viewers for the recently-concluded Milan-Cortina Winter Paralympics, per a combination of Nielsen and Adobe Analytics — up 24% from the previous edition in Beijing four years ago. That is outside the range that would be explained by Nielsen methodological changes. Read more

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