Week 6 NFL ratings predictions, highlighted by Steelers-Chiefs. Also on tap, the MLB League Championship Series, college football, and NASCAR.
Last week’s results at the bottom of the page. All times Eastern.
NFL: Mostly Steelers-Chiefs (4:25 PM Sun CBS)
(Photo by Mark Alberti/ Icon Sportswire)
The Week 6 NFL ratings picture is not pretty. The Cowboys are off, the Giants are in primetime, and the featured window includes the Chiefs. Kansas City may be the NFL’s last undefeated team, but it simply does not have the drawing power to carry a national window. The Steelers are a stronger draw, but cannot singlehandedly move the needle like the Cowboys, Packers and Patriots. Ratings will obviously be down substantially from last year, when most of the country got Cowboys-Packers (15.8). The real question is will the ratings be as low as two weeks ago, when CBS earned a mere 9.1 rating in the late doubleheader window. Prediction: 9.9.
NFL: Giants-Broncos (8:30 PM Sun NBC)
As if it wasn’t bad enough that the winless Giants are on Sunday Night Football this week, the team will play without its star WR Odell Beckham Jr., now out for the season. That leaves NBC with one of the worst matchups it has ever televised on SNF. Believe it or not, the network might still manage an increase in ratings. Last year’s comparable Colts-Texans game delivered just an 8.1 rating, the lowest for SNF since 2011. Even the Giants might be able to clear that bar. Prediction: 8.5.
ALCS: Yankees-Astros Game 2 (4 PM Sat FOX)
ALCS ratings were guaranteed to hit a multi-year high the moment the Blue Jays missed the playoffs. Toronto’s trips to the woodshed the past two years were the lowest rated LCS ever, setting a bar that would have been easily surpassed by any all-U.S. series. The Yankees’ presence guarantees that ratings are not just up, but the strongest in years. No afternoon LCS game has cracked a 3.0 rating since New York’s previous ALCS appearance in 2012, when the end of their four-game loss to Detroit had a 3.5 on a Thursday afternoon. Expect similarly strong numbers this time around. Prediction: 3.6.
NLCS: Cubs-Dodgers Games 1 & 2 (8 PM Sat & 7:30 PM Sun TBS)
Winning the World Series has made the Cubs less of a story, and less of a draw, than in their previous playoff appearances. Even so, their NLCS rematch against the Dodgers should pull strong numbers. Expect Game 1 Saturday night to edge last year’s 3.2 on Fox Sports 1, but trail 2015 on TBS (4.5). Game 2 on Sunday should come in behind both years (4.1 last year and 3.8 in 2015), but still do a respectable number. Predictions: 3.4 and 3.6.
CFB: #9 Ohio State-Nebraska (7:30 PM Sat FS1)
With FOX getting the ALCS on Saturday, Fox Sports 1 has a full slate of college football games, topped by one of the network’s biggest gets yet — a battle of bluebloods between Ohio State and Nebraska. FS1’s highest college football rating is a 1.7 rating, set by Texas-Oklahoma last year and Michigan-Utah in 2015. Last year’s Nebraska-Ohio State game had a 2.8 rating on ABC. Prediction: 1.8.
CFB: #12 Oklahoma-Texas (3:30 PM Sat ESPN)
After a long run on ABC, the Red River Rivalry is on cable for a second straight season — this time moving up the dial from FS1 to ESPN. Last year’s 1.7 rating was the lowest in the series since at least 1998. Between the network switch and a later timeslot, ratings should recover this season. However, the numbers should remain well below the last airing on ABC two years ago (3.3). Prediction: 2.2.
NASCAR Playoffs: Talladega (2 PM Sun NBC)
Talladega is the third Cup Series race this season to move up from NBCSN to NBC. The previous two, Bristol and the Brickyard, are the only races all season to post an increase in ratings. That is no coincidence. Given the circumstances, it would be a shock if ratings declined — though given NASCAR’s overall trend, not impossible. Last year’s Talladega race had a 2.2 rating, the lowest since at least 1998. Prediction: 2.4.
Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.
NASCAR last week resumed reporting the official Nielsen “Big Data + Panel” ratings and viewership figures for its races, a move that coincides with Nielsen having rolled out a modified version of the methodology at the end of last month. The first race following that decision, Darlington over Labor Day weekend, averaged a 1.0 rating and 1.98 million viewers on USA Network — up 6% and 5% respectively from last year (1.0, 1.9M). Read more
NASCAR Cup Series racing from Daytona averaged a 1.7 rating and 3.12 million viewers on NBC a week ago Saturday, per the “Big Data + Panel” methodology that is the official Nielsen currency, and a 1.8 and 3.51 million under the old “panel-only” metric NASCAR now publicizes for its races. Read more
Last week’s U.S. Open mixed doubles semifinals and final averaged 492,000 viewers, up 43% from last year, which was the first year of the revamped mixed doubles tournament. That figure includes 552,000 for the final. Read more
NASCAR Cup Series racing from New Hampshire averaged a 0.9 rating and 1.69 million viewers on USA Network a week ago Sunday, per the Nielsen “Big Data + Panel” methodology that is the official currency, and a 1.0 and 1.79 million per the prior panel-only metric that NASCAR now reports for its races — both up from last year, when the race averaged a 0.7 and 1.29 million opposite NFL games. Read more
Final round coverage of the PGA Tour BMW Championship averaged a 2.2 rating and 3.85 million viewers on CBS a week ago Sunday, marking the largest audience for the tournament since the inaugural edition in 2007, won by Tiger Woods. Read more
FOX topped Week 2 of the NFL preseason with a 2.6 rating and 4.90 million viewers for a Sunday night Seahawks-Titans game August 23, down from the network’s lone preseason game last year, a higher-profile pairing of the Bears and Bills in the same Sunday night window (5.1M). Read more
The Brewers-Braves MLB Little League Classic averaged 2.02 million viewers on ESPN a week ago Sunday, marking the most-watched MLB telecast on the ESPN networks this season. Perhaps not coincidentally, it was also the only Sunday night game on ESPN this season, after the network gave up its “Sunday Night Baseball” package in the offseason. Read more