Despite the presence of the Cowboys, FOX NFL ratings slumped in Week 10.
Sunday’s Week 10 NFL national window, featuring Cowboys-Falcons in 86% of markets, had a 12.8 rating and 22.0 million viewers on FOX — down 22% in ratings and 24% in viewership from last year (mostly Cowboys-Steelers: 16.4, 28.9M) and down 21% ands 22% respectively from 2015 on CBS (Patriots-Giants: 16.3, 28.3M).
It was the lowest rated Week 10 national window since 2002 on CBS (mostly Chiefs-49ers: 11.8) and the least-watched since 2006 on FOX (mostly Saints-Steelers: 21.8M).
The national window has now hit a multi-year low in seven of ten weeks this season. This week’s telecast was the fourth of those to hit a decade-plus low in one or both measures.
For the season, Sunday’s telecast ranks as the fourth-highest rated and sixth-most watched on any network. Dallas has played in five of the top six windows.
Through 10 weeks this season, 12 NFL telecasts have exceeded 20 million viewers. That compares to 16 at the same point last year and 22 in 2015.
Earlier in the day, coverage featuring Minnesota-Washington or Saints-Bills in most markets delivered a 7.4 (-21%) and 12.4 million (-22%).
The full chart of NFL ratings is here.
