NFL Week 10 ratings declined across the board in the metered markets.
Sunday’s Week 10 NFL national window, featuring Cowboys-Falcons in 86% of markets, had a 14.6 overnight rating on FOX — down 18% from last year (mostly Cowboys-Steelers: 17.8) and down 20% from 2015 on CBS (Patriots-Giants: 18.3).
The 14.6 is the lowest for the Week 10 national window since 2003 on CBS (mostly Bills-Cowboys: 14.5).
It is also the lowest for the Cowboys on the FOX “Game of the Week” since 2008. That year, two Cowboys games pulled a lower overnight — Week 1 (14.3) and Week 17 (14.3).
Keep in mind Dallas has played in front of smaller crowds on CBS. Just last week, their game against Kansas City had a 14.2.
Later in the day, Patriots-Broncos scored an 11.5 overnight on NBC’s Sunday Night Football — down 20% from Patriots-Seahawks last year (14.3) and down 9% from Cardinals-Seahawks in 2015 (12.6).
The 11.5 is tied as the lowest for a Patriots game on NBC since 2008 against San Diego (9.4). It matched the team’s infamous Thanksgiving rout of the Jets in 2012.
Shifting to the early windows, CBS drew an 8.1 overnight for its singleheader window, down 2% from last year (8.3) and down 31% from 2015 on FOX (11.7). FOX had an 8.0 for its early doubleheader window (-23%).
[Wknd. overnights via Sports Business Daily 11.13]
