NFL Week 10 ratings got off to a soft start with slight declines for NBC’s Thursday Night Football opener.
Seahawks-Cardinals scored a 7.9 rating and 13.1 million viewers on NBC and NFL Network Thursday night, down 2% in ratings and viewership from the first NBC simulcast last season, Saints-Panthers in Week 11 (8.1, 13.3M).
Compared to last year’s Week 10 Thursday night game, Ravens-Browns exclusively on NFL Network, ratings increased 126% from a 3.5 and viewership 131% from 5.7 million.
Seattle’s win, which peaked with 14.7 million viewers from 9:45-10 PM ET, tied the eighth-lowest NFL rating ever on primetime broadcast television.
Thursday’s game had a streaming audience of 381,000 viewers across Amazon Prime and the various NFL and NBC digital platforms, up 25% from Saints-Panthers last year (308K). That includes 267,000 on Amazon alone, up 28% from last year’s Twitter audience of 209,000.
Across TV and streaming, the game had 13.4 million viewers — down 1% from last year (13.6M).
Ratings fell in each of the key young adult demographics, down 5% in adults 18-49 (from 4.2 to 4.0), 6% in adults 18-34 (3.2 to 3.0) and 6% in adults 25-54 (5.1 to 4.8).
Seattle led all markets Thursday night with a 38.9 rating, with Phoenix a distant second (21.6). New Orleans was the top neutral market (15.8), with Richmond, Va. (14.8) and Portland (13.6) rounding out the top five.
The complete NFL ratings chart is available here.
[Thu. numbers from NBC Sports PR 11.10]
