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Home › Linear Media › Disney › ESPN › New Schedule Sinks MLB Opening Week Viewership

New Schedule Sinks MLB Opening Week Viewership

by Jon Lewis
8 years ago
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Dan Sanger/Icon Sportswire

Dan Sanger/Icon Sportswire

A revamped schedule put a damper on MLB’s Opening Week ratings.

Dan Sanger/Icon Sportswire
Opening Week of the Major League Baseball season averaged 756,000 viewers across ESPN and FS1, down 32% from the first seven days of last season (1.1M). This season was the first to begin on a weekday since 2012, with Opening Day moving up from Sunday to Thursday.

The scheduling change resulted in steep declines for ESPN’s Opening Day coverage, as previously noted, including the smallest Opening Night audience in at least a decade.

As for the rest of the week, Giants-Dodgers scored a 1.1 rating and 1.9 million viewers in the season premiere of ESPN’s Sunday Night Baseball. Last year’s SNB opener took place on Opening Day (Cubs-Cardinals: 2.1, 3.6M).

The Dodgers’ blowout win nearly matched the teams’ Opening Night matchup three nights earlier (1.2, 2.0M).

Earlier in the afternoon, ESPN scored a 0.4 rating and 648,000 for Cardinals-Mets. Last year’s comparable window (Yankees-Rays) had 1.3 million, but again that was Opening Day.

Shifting to the workweek, Orioles-Astros had a 0.49 rating and 730,000 viewers on ESPN Monday night (-36%), while Indians-Angels had 199,000 on ESPN2 (-40%). On Tuesday, a rescheduled Rays-Yankees game scored 507,000 (-19%) and another Indians-Angels matchup 392,000, both on ESPN.

Over on Fox Sports 1, Wednesday’s Cardinals-Brewers game had 560,000 viewers — down 3% from last year (Yankees-Rays: 578K) but up 51% from the network’s comparable midweek game in 2016 (Rangers-Angels: 371K).

FS1 also pulled 268,000 for Brewers-Padres and 225,000 for Astros-Rangers last Saturday; there were no comparable windows last year.

[Numbers from ShowBuzz Daily 4.3a, 4.3b, 4.4, 4.5]

Tags: Angels TV RatingsAstros TV RatingsBrewers TV RatingsCleveland Guardians ratingsDodgers TV RatingsFinal RatingsMets TV RatingsMLB on ESPNMLB on Fox SportsMLB TV RatingsOrioles TV RatingsPadres TV RatingsRays TV RatingsSan Francisco Giants RatingsSTL Cardinals TV RatingsTex. Rangers TV Ratings
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Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

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