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Home › Features › Ratings predictions › Ratings Predictions: Cavs-Celtics Game 1 & More

Ratings Predictions: Cavs-Celtics Game 1 & More

by Jon Lewis
8 years ago
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PHILADELPHIA, PA - MAY 07: Boston Celtics Head Coach Brad Stevens fields questions after the Eastern Conference Semifinal Game between the Boston Celtics and Philadelphia 76ers on May 07, 2018 at Wells Fargo Center in Philadelphia, PA. (Photo by Kyle Ross/Icon Sportswire)

PHILADELPHIA, PA - MAY 07: Boston Celtics Head Coach Brad Stevens fields questions after the Eastern Conference Semifinal Game between the Boston Celtics and Philadelphia 76ers on May 07, 2018 at Wells Fargo Center in Philadelphia, PA. (Photo by Kyle Ross/Icon Sportswire)

Predicting NBA Conference Finals ratings and more, including the Players Championship, Stanley Cup Playoffs and Sunday Night Baseball.

All times Eastern. Last week’s results at the bottom of the page.

NBA Playoffs: Cavs-Celtics Game 1 (3:30 PM Sun ABC)

With Cleveland unusually vulnerable this postseason, ratings for their games have been much stronger than a year ago. That was even the case in their second straight sweep of Toronto, a series that ended on a lopsided note. The Cavs’ 35-point Game 4 win increased 13 percent from their 7-point clincher over the same team last season.

Expect the positive trend to continue into the Eastern Conference Finals against Boston. Few expect Cleveland to run the Celtics off the court the way they did last season, with ridiculous 44- and 33-point road routs en route to a five-game ‘gentleman’s sweep.’ Even with Boston’s injuries, an Indiana-esque nailbiter seems more likely.

The Cavs-Celtics rivalry was a strong draw in the regular season, generating the two highest ratings outside of Christmas. Much of that had to do with lingering offseason intrigue from Cleveland’s trade of Kyrie Irving to Boston for Isaiah Thomas. Irving and Thomas are both injured, the latter no longer even on the Cavs roster, so obviously ratings will not be quite as high as they could have been. Even so, a matchup pitting LeBron James against his primary Eastern rival — which is loaded with promising young talent — has potential to be a big draw. Game 1 should comfortably top last year’s opener between the same teams on TNT (3.8), though it will have a tougher time matching ABC’s comparable game last season — Spurs-Warriors Game 1 (4.6). Prediction: 4.7.

The Players Championship, final round (2:30 PM Sun NBC)

Tiger Woods and Jordan Spieth are both in the top ten entering the final round, but neither has a realistic shot of winning The Players Championship. Webb Simpson has put the tournament out of reach, leading seven shots through Saturday’s play. Even so, there should be plenty of interest surrounding Woods after his season-best round on Saturday – certainly more than enough to boost ratings past last year’s 2.3. Competition from LeBron James might keep the numbers short of a multi-year high; the 2016 final round had a 2.8. Prediction: 2.6.

Stanley Cup: Capitals-Lightning Game 2 (8 PM Sun NBCSN)

The Capitals finally proved the Penguins match on the ice, but what about in the ratings? One would think that with two U.S. teams, ratings for the Eastern Conference final would trend above last year, when Pittsburgh faced Ottawa. Game 2 of that series had a 1.0 rating on a Monday night. In the same Sunday night window last year, Predators-Ducks had a 0.8. Prediction: 1.1.

EPL Championship Sunday (10 AM Sun Various)

With Manchester City having wrapped up the title nearly a month ago, Premier League Championship Sunday is particularly anti-climactic this year. Man City can become the first club in EPL history to win 100 points and there are the usual relegation and Champions League implications, but expectations should not be very high. Last year’s combined rating was not available, but 2016 coverage grossed a 1.3 across the NBC family of networks. Prediction: 0.9.

MLB: D’Backs-Nationals (8 PM Sun ESPN)

Sunday Night Baseball ratings have declined for six straight weeks to start the season, assuredly not what ESPN had in mind when it picked up Alex Rodriguez for its “Game of the Week.” Of course Rodriguez has little to do with the numbers. The real culprit is a weaker schedule. In the first six weeks last season, SNB had the Cubs and Yankees four times — including the Cubs on Opening Night, the Cubs against the Yankees, and the Cubs against the Red Sox. This year’s schedule has featured the teams just twice. Expect the declines to continue this week, with D’Backs-Nationals unlikely to match last year’s Astros-Yankees game (1.2). Prediction: 0.9.

Last Week’s Results

— Kentucky Derby (race segment). Prediction: 9.1; result: 8.5
— NHL: Penguins-Capitals Game 5. Prediction: 2.3; result: 2.4
— NBA: Warriors-Pelicans Game 4. Prediction: 3.9; result: 3.3
— NBA: Raptors-Cavs Game 3. Prediction: 3.3; result: 3.8
— NBA: Celtics-Sixers Game 3. Prediction: 2.2; result: 2.3
— PGA: Quail Hollow Final Rd. Prediction: 2.2; result: 1.9

Tags: Golf on NBCMLB on ESPNNBA on ABCNHL on NBC SportsPremier League on NBC
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Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

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Sports Ratings Tracker
logoLocal NBA Finals ratings
San Antonio led all markets for the NBA Finals, averaging a 25.9 rating for the Spurs’ five-game defeat at the hands of the Knicks. That figure almost certainly trails each of the Spurs’ previous NBA Finals — the market routinely delivered local ratings in the 30s and 40s during those years — albeit in a different era of television (and Nielsen methodology). Read more
logoMCWS
Airing in the window that used to belong to “Sunday Night Baseball,” last weekend’s West Virginia-North Carolina Men’s College World Series game averaged 2.0 million viewers on ESPN — the third-largest audience on record for a non-final Men’s College World Series game. Read more
logoWNBA
Wednesday’s Tempo-Fever WNBA regular season game averaged 1.00 million viewers on USA Network, marking the largest audience for a WNBA game on cable or streaming this season.
logoSunday Night Baseball
The latest edition of NBC’s “Sunday Night Baseball” (Rangers-Red Sox) averaged 1.7 million viewers on NBC, per a Nielsen-measured linear audience and streaming viewership tracked by Adobe Analytics — the least-watched of the five Nielsen-rated “Sunday Night Baseball” games this season. The previous low was 2.0 million for Padres-Mariners in May. Read more
logoPocono
Last weekend’s NASCAR Cup Series race from Pocono (Pa.) averaged a 1.66 million viewers on Prime Video, per the Nielsen “Big Data + Panel” methodology that is now the official currency, and 1.63 million on using the previous ‘panel only’ methodology now being publicized by NASCAR. The 2% difference is by far the smallest for a race on Prime Video this season, after the first three races saw a “Big Data” lift of 15-21 percent. Read more
logoFrench Open singles finals
Last Sunday’s Alexander Zverev-Flavio Cobolli French Open men’s final averaged 1.3 million viewers on TNT Sports, down 25% from last year’s higher-profile #1 vs. #2 pairing of Carlos Alcaraz and Jannik Sinner. Read more
logoSuper Regionals
The NCAA college baseball super regionals averaged 608,000 viewers on the ESPN networks, up 31% from last year, and the highest average for the round since 2009. (Note that changes in Nielsen methodology skew comparisons to past years.) Read more
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