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Home › Linear Media › NBC › NBCSN › Rule of Threes: Third-Straight Three-Year High For Cup Final

Rule of Threes: Third-Straight Three-Year High For Cup Final

by Jon Lewis
8 years ago
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Stanley Cup Final ratings hit a third-straight three-year high on Saturday.

stanley cup final 2018 logoSaturday’s Golden Knights-Capitals Stanley Cup Final Game 3 earned a 1.9 rating and 3.4 million viewers on NBCSN, up 19% in ratings and 16% in viewership from Penguins-Predators last year (1.6, 3.0M), and up 27% and 23% respectively from Penguins-Sharks in 2016 (1.5, 2.8M).

Washington’s win, which peaked with 4.2 million viewers from 10:45-11 PM ET, had a streaming audience of 137,000 viewers (+71%). Combined across TV and streaming, Game 3 had 3.58 million viewers, up 18% from last year (3.03M) and up 25% from 2016 (2.86M).

Ratings and viewership were the highest for a Game 3 in the Stanley Cup Final since 2015 (Lightning-Blackhawks: 2.2, 3.9M). All three games have hit three-year highs.

As should be no surprise given the Saturday night timeslot, Game 3 ranks as the lowest rated and least-watched of the series. Ratings and viewership have declined from game-to-game, largely due to the schedule. Dropping from NBC to NBCSN sank Game 2 and moving from Wednesday to Saturday — the least-watched night of the week — sank Game 3.

The Stanley Cup Final is now averaging 4.23 million viewers across NBC’s TV and digital platforms, up 14% from last year (3.73M) and up 37% from 2016 (3.15M). The full postseason has averaged 1.34 million, up 8% from last year (1.22M) and up 18% from 2016 (1.13M).

Game 3 Stanley Cup Final Ratings, Viewership

Past decade

Stanley Cup Final Ratings
Game 3 Stanley Cup Final Ratings, Viewership, Past Decade
[Numbers from NBC Sports, NBC Sports PR 6.4]

Tags: Capitals TV RatingsFinal RatingsNHL on NBC SportsStanley Cup Final RatingsVegas Golden Knights ratings
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Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

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Jun 17, 2025; Sunrise, Florida, USA; The Florida Panthers celebrate winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena. Mandatory Credit: Jim Rassol-Imagn Images

Cup Final ends with another U.S. low

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The Stanley Cup Final finished as it began, with another viewership low.

Jun 13, 2025; Indianapolis, Indiana, USA; Oklahoma City Thunder guard Luguentz Dort (5) dribbles downcourt as Indiana Pacers guard Tyrese Haliburton (0) follows during the fourth quarter of game four of the 2025 NBA Finals at Gainbridge Fieldhouse. Mandatory Credit: Trevor Ruszkowski-Imagn Images

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On a new edition of The Needle, a look at how and why leagues are increasingly shrugging off ratings...

Jun 12, 2025; Sunrise, Florida, USA; Edmonton Oilers goaltender Calvin Pickard (30) celebrates with center Jeff Skinner (53) after the win in overtime against the Florida Panthers in game four of the 2025 Stanley Cup Final at Amerant Bank Arena. Mandatory Credit: Jim Rassol-Imagn Images

Cup Final rematch still down, but Game 4 up from previous TNT series

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Game 4 of the Stanley Cup Final scored a rare increase over the previous time it aired exclusively on...

Jun 9, 2025; Sunrise, Florida, USA; A fight breaks out during the third period between Florida Panthers and Edmonton Oilers in game three of the 2025 Stanley Cup Final at Amerant Bank Arena. Mandatory Credit: Jim Rassol-Imagn Images

Viewership for Cup Final rematch remains low in U.S.

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Viewership for the Panthers-Oilers Stanley Cup Final rematch continues to rank on the low side in the United States.

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