On an otherwise solid Sunday of NFL ratings, CBS suffered the biggest decline of the season. Also: weekend MLB ratings and a UEFA milestone.
NFL Singleheader Hits Week 3 Low
The Week 3 NFL singleheader window earned a 7.0 rating and 11.9 million viewers on CBS, down 24% in ratings and 23% in viewership from last year (ft. Giants-Eagles: 9.2, 15.4M) and down 37% and 38% respectively from 2016 (ft. Washington-Giants: 11.1, 19.2M), both on FOX. It was the lowest rated and least-watched Week 3 singleheader since 2004 (6.0, 10.3M).
It also posted the biggest decline of the early season. No other window has dropped by more than 19 percent in either ratings or viewership. The previous two singleheader windows both increased by double-digits, including a multi-year high in Week 1.
The full list of Week 3 NFL ratings is available here.
Mostly Down Weekend For MLB
Red Sox-Indians scored a 0.7 rating and 1.03 million viewers in the season finale of ESPN’s Sunday Night Baseball, up 62% in both measures from last year (Angels-Astros: 0.42, 632K) but down 30% and 35% respectively from 2016 (Cardinals-Cubs: 1.0, 1.57M). Cleveland’s extra-inning win was the exception on a down weekend for MLB.
On FOX, regional action featuring Giants-Cardinals had a 0.8 rating (-20%) and 1.21 million viewers (-24%). The 0.8 rating is the third-lowest on record for an over-the-air MLB telecast. Two telecasts have earned a 0.7 rating, including the previous week’s FOX window.
In other action, Friday’s Red Sox-Indians game had a 0.27 rating (-53%) and 487,000 viewers (-44%) on ESPN2, with the caveat that last year’s game aired on ESPN. TBS, meanwhile, scored a mere 155,000 for Orioles-Yankees on Sunday (-30%).
UEFA Group Stage Hits High
Last Tuesday’s Liverpool-Paris Saint Germain UEFA Champions League group stage match had 672,000 viewers on Univision and Univision Deportes Network, marking the largest UEFA group stage audience on record. Earlier in the day, FC Barcelona-PSV Eindhoven drew 618,000 to rank second among group stage matches.
On TNT, the same matches had 330,000 and 164,000 viewers, respectively.
[Numbers from Nielsen via ShowBuzz Daily 9.25, Programming Insider 9.24, Univision 9.21]










