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Home › Ratings › Ratings: NFL preseason, Tour Championship, MLB

Ratings: NFL preseason, Tour Championship, MLB

by Jon Lewis
7 years ago
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Overnight ratings slipped for a preseason edition of NBC’s Sunday Night Football; the Tour Championship delivered a strong overnight despite a big drop from last year; Yankees-Dodgers tied a season-high on ESPN.

Modest drop for preseason SNF; CBS posts Friday night bump

Sunday’s Steelers-Titans NFL preseason game averaged a 4.5 overnight rating on NBC, down 6% from Cardinals-Cowboys last year (4.8), and down 8% from 49ers-Vikings in 2017 (4.9). The 4.5 is the highest of this year’s preseason. Compared to Seahawks-Vikings on FOX in the same window the previous week, overnights increased 13% from a 4.0.

In other action, Friday’s Bills-Lions preseason game averaged 3.45 million viewers on CBS — up 7% from a delayed Lions-Buccaneers game last year (3.23M), but down 34% from Chiefs-Seahawks in 2017 (5.22M). Final ratings were not immediately available.

Tour Championship overnights strong despite big drop

Final round coverage of The Tour Championship, the final event in the PGA Tour FedEx Cup, averaged a 2.9 overnight rating on NBC — down 34% from last year, when Tiger Woods won (4.4), but up 93% from 2017 (1.5). The 2.9 trails only last year as the highest for the tournament in a decade (2009: 3.3).

Prior to this year, the tournament took place in September opposite regular season NFL games. This year’s telecast faced zero NFL competition.

Despite a suspension due to rain, third round action on Saturday averaged a 1.5 overnight — trailing only last year (3.1) as the highest for third round coverage since 2014 (1.8).

Yankees-Dodgers ties season-high overnight on ESPN

Yankees-Dodgers averaged a 1.9 overnight rating on ESPN’s Sunday Night Baseball last night, tying the network’s highest MLB overnight of the season. A Yankees-Red Sox game pulled the same number last month. Overnights increased 58% over Yankees-Orioles last year, according to ESPN.

Despite the season-high, Yankees-Dodgers was not the top baseball telecast of the weekend in the metered markets. It trailed a pair of Little League World Series games — the U.S. Championship on Saturday (2.1) and the World Championship on Sunday (2.0). Keep in mind those games aired on over-the-air ABC.

[Nielsen estimates via Sports Business Daily 8.26, NBC Sports, ShowBuzz Daily 8.26]

Tags: Bills TV RatingsDodgers TV RatingsGolf on NBCGolf RatingsLions TV RatingsMLB on ESPNMLB RatingsNFL on NBCNFL Preseason TV RatingsNFL Ratings 2019Steelers TV RatingsTitans TV RatingsYankees TV Ratings
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Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

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Sports Ratings Tracker
logoSuperMotocross
The SMX World Championship Series, including the indoor AMA Supercross Championship and outdoor Pro Motocross Championship, averaged 614,000 viewers on NBC across a Nielsen-measured linear audience and streaming viewership tracked by Adobe Analytics — up 17% from last year.
logoNielsen updates NBC NFL viewership
Nielsen has reprocessed the viewership for NBC’s four NFL games from Week 1-3 of the season. The Patriots-Seahawks Kickoff Game has been updated to 25.2 million, up from an originally-reported 25.1 million. The Week 1 Cowboys-Giants “Sunday Night Football” game has been updated to 25.82 million, up from 25.66 million. Colts-Chiefs the following week has been updated to 24.43 million, up from 24.29 million. Finally, Rams-Broncos in Week 3 has been updated to 20.96 million, up from 20.77 million.
logoWNBA Semis
Last Wednesday’s Liberty-Dream WNBA semifinal Game 2 averaged 1.4 million viewers on ESPN, down from Mercury-Lynx in the comparable window last year (1.5M). Last year’s games took place earlier in the calendar and did not face the MLB Postseason. Read more
logoALDS
The MLB American League Division Series was averaging 3.4 million viewers on TNT Sports through Thursday, up 2% from last year’s ALDS on Fox Sports. Last Thursday’s Guardians-White Sox Game 4 averaged 3.8 million opposite NFL “Thursday Night Football,” on par with Brewers-Cubs in the same window last year. Read more
logoPresidents Cup
Final round coverage of golf’s Presidents Cup averaged 2.0 million viewers on NBC last Sunday across a Nielsen-measured linear audience (1.1 rating, 1.88M viewers) and streaming viewership tracked by Adobe Analytics — up 37% from the previous edition two years ago and the highest since 2017 (four telecasts).
logoNASCAR “Big Data”
NASCAR last week resumed reporting the official Nielsen “Big Data + Panel” ratings and viewership figures for its races, a move that coincides with Nielsen having rolled out a modified version of the methodology at the end of last month. The first race following that decision, Darlington over Labor Day weekend, averaged a 1.0 rating and 1.98 million viewers on USA Network — up 6% and 5% respectively from last year (1.0, 1.9M). Read more
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