Alabama attracted its smallest CBS audience in two years; “Big Noon Saturday” lost to ABC last weekend; NBC scored a bump for its second Notre Dame game of the season.
Weak numbers for Bama’s rout of Mississippi
Mississippi-Alabama averaged a 2.2 rating and 3.59 million viewers on the SEC on CBS last Saturday, marking the network’s lowest rated and least-watched Alabama game in two years (2017 Alabama-Vanderbilt: 1.9, 2.99M).
The Tide’s easy win declined a tick in ratings and 1% in viewership from last year (2.3, 3.64M) and 8% and 9% respectively from 2017 (2.4, 3.95M). Both of those windows pit Georgia against Tennessee.
Big 12’s “Big Noon” debut loses to ABC
FOX averaged a 1.9 rating and 2.81 million viewers for last weekend’s Texas Tech-Oklahoma Big Noon Saturday game, trailing the competing Northwestern-Wisconsin matchup on ABC head-to-head (2.0, 3.03M). It was just the second of five Big Noon games this season that did not win its timeslot.
Later in the day, FOX drew a 1.3 (-43%) and 2.03 million (-44%) for USC-Washington. It was the network’s first Big Noon lead-out game to decline from last year.
Over on FS1, Washington State-Utah had a 0.39 (-11%) and 677,000 (-10%) and Kansas-TCU just 133,000 (-69%).
UVA-ND up from second NBC game last season
Last Saturday’s Virginia-Notre Dame game averaged a 1.8 rating and 2.82 million viewers on NBC, up 13% in ratings and 15% in viewership from the network’s second Notre Dame game last season, which took place earlier in the season (Ball State-Notre Dame: 1.6, 2.45M).
Versus the same week last year, ratings fell 14% and viewership 18% from a primetime game against Stanford (2.1, 3.44M).
[Nielsen estimates from ShowBuzz Daily 10.1]
