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Home › Features › Ratings predictions › Ratings predictions: Cowboys-Eagles & more

Ratings predictions: Cowboys-Eagles & more

by Jon Lewis
7 years ago
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PHILADELPHIA, PA - OCTOBER 21:  Philadelphia Eagles quarterback Carson Wentz (11) walks off the field after fumbling the football during the Eagles final drive during the fourth quarter of the National Football League game between the Carolina Panthers and the Philadelphia Eagles on October 21, 2018 at Lincoln Financial Field in Philadelphia, PA. (Photo by John Jones/Icon Sportswire)

PHILADELPHIA, PA - OCTOBER 21: Philadelphia Eagles quarterback Carson Wentz (11) walks off the field after fumbling the football during the Eagles final drive during the fourth quarter of the National Football League game between the Carolina Panthers and the Philadelphia Eagles on October 21, 2018 at Lincoln Financial Field in Philadelphia, PA. (Photo by John Jones/Icon Sportswire)

Ratings predictions for Cowboys-Eagles and more, including NFL Network’s Saturday tripleheader and the Las Vegas Bowl.

NFL: mostly Cowboys-Eagles (4:25p Sun FOX)

The Cowboys and Eagles have been two of the NFL’s most disappointing teams this season, entering their Week 16 matchup with identical .500 records. In a halfway-decent division, neither would be in the playoff race. As it is, Sunday’s clash is a battle for the division lead and a home playoff game. Combine that with the usual appeal of this high-profile, big-market rivalry and the ratings should be quite strong.

Any rating above 13.4 would be the highest in Week 16 since 2015. Given the stakes, ratings should easily clear that bar. Prediction: 14.6.

NFL: Chiefs-Bears (8:20p Sun NBC)

The Bears’ subpar season has turned what should have been a marquee matchup into a relative dud. Chicago is out of playoff contention, meaning the only stakes Sunday night involve Kansas City’s seeding in the AFC. There may be some appeal to seeing Patrick Mahomes take on one of the NFL’s most-storied franchises for the first time, but not enough to keep ratings afloat. Last year’s comparable Chiefs-Seahawks game had a 10.9. Prediction: 10.0.

NFL: Texans-Bucs, Bills-Patriots and Rams-49ers (1/4:30/8:15p Sat NFLN)

The NFL has scheduled a Saturday tripleheader for the first time in 14 years, with all three games carrying playoff implications, and the latter two involving marquee teams New England and San Francisco. Expect strong numbers, at least by the standards of an NFL Network exclusive. In the last four years, ratings for the network’s Saturday games have ranged between a 2.9 and 4.6. Predictions: 2.7, 4.5 and 4.7.

Las Vegas Bowl: #19 Boise State-Washington (7:30p Sat ABC)

For the first time since it last aired the national championship, ABC airs a primetime bowl game. The Las Vegas Bowl has long been a solid draw, and this year’s matchup pits a pair of familiar teams. While the NFL competition will not help, ratings should be the highest since 2012 — the last time the game aired in primetime (2.9). Prediction: 2.5.

Boca Raton Bowl: SMU-FAU (3:30p Sat ABC)

With the Las Vegas Bowl moving to primetime, the Boca Raton Bowl slides into ABC’s vacant mid-afternoon window. Ratings will assuredly increase over last year’s 0.8 on ESPN, though that is not saying much. Will the game score its highest rating ever? The current mark is a 1.4 for the inaugural edition five years ago. Prediction: 1.3.

CBB: UCLA-UNC (3p Sat CBS)

They are two of college basketball’s best-known programs, but neither UCLA nor North Carolina are currently ranked — and the latter is on a four-game losing streak. That should sap much of the anticipation from Saturday’s game, if there was much anticipation for December college basketball in the first place. Still, it would not take much for ratings to top Ohio State-UCLA in the same window last year (1.0). Prediction: 1.1.

Last week’s results

— NFL: mostly Rams-Cowboys. Prediction: 14.3; result: 13.1
— NFL: Bills-Steelers. Prediction: 10.4; result: 10.5
— Heisman Trophy Presentation. Prediction: 1.6; result: 1.5
— CFB: Army-Navy. Prediction: 4.8; result: 4.9
— Presidents Cup final round. Prediction: 0.54; result: 1.1

Tags: CFB on ABCCollege Basketball on CBSNFL on FOXNFL on NBCNFL on NFL Network
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Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

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logoSuperMotocross
The SMX World Championship Series, including the indoor AMA Supercross Championship and outdoor Pro Motocross Championship, averaged 614,000 viewers on NBC across a Nielsen-measured linear audience and streaming viewership tracked by Adobe Analytics — up 17% from last year.
logoNielsen updates NBC NFL viewership
Nielsen has reprocessed the viewership for NBC’s four NFL games from Week 1-3 of the season. The Patriots-Seahawks Kickoff Game has been updated to 25.2 million, up from an originally-reported 25.1 million. The Week 1 Cowboys-Giants “Sunday Night Football” game has been updated to 25.82 million, up from 25.66 million. Colts-Chiefs the following week has been updated to 24.43 million, up from 24.29 million. Finally, Rams-Broncos in Week 3 has been updated to 20.96 million, up from 20.77 million.
logoWNBA Semis
Last Wednesday’s Liberty-Dream WNBA semifinal Game 2 averaged 1.4 million viewers on ESPN, down from Mercury-Lynx in the comparable window last year (1.5M). Last year’s games took place earlier in the calendar and did not face the MLB Postseason. Read more
logoALDS
The MLB American League Division Series was averaging 3.4 million viewers on TNT Sports through Thursday, up 2% from last year’s ALDS on Fox Sports. Last Thursday’s Guardians-White Sox Game 4 averaged 3.8 million opposite NFL “Thursday Night Football,” on par with Brewers-Cubs in the same window last year. Read more
logoPresidents Cup
Final round coverage of golf’s Presidents Cup averaged 2.0 million viewers on NBC last Sunday across a Nielsen-measured linear audience (1.1 rating, 1.88M viewers) and streaming viewership tracked by Adobe Analytics — up 37% from the previous edition two years ago and the highest since 2017 (four telecasts).
logoNASCAR “Big Data”
NASCAR last week resumed reporting the official Nielsen “Big Data + Panel” ratings and viewership figures for its races, a move that coincides with Nielsen having rolled out a modified version of the methodology at the end of last month. The first race following that decision, Darlington over Labor Day weekend, averaged a 1.0 rating and 1.98 million viewers on USA Network — up 6% and 5% respectively from last year (1.0, 1.9M). Read more
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