The UEFA Champions League final delivered its largest Spanish-language audience yet.
Sunday’s Bayern Munich-Paris Saint Germain UEFA Champions League final averaged a 1.1 rating and 2.05 million viewers on Univision and TUDN, marking the largest single-language UCL audience since FOX averaged 2.2 million for Barcelona-Juventus in 2015. Among Spanish-language outlets, it was the most-watched UCL telecast ever.
The match, which peaked with 2.63 million from 4:30-5 PM ET, increased 42% over last year’s Spanish-language coverage (Liverpool-Tottenham: 1.44M) and 91% from two years ago on ESPN Deportes (Real Madrid-Liverpool: 1.07M).
English-language coverage aired on CBS Sports Network and CBS All-Access, neither of which are Nielsen-rated. As a result, it is impossible to know the combined audience for this year’s final.
Last year’s English-language coverage aired on TNT and averaged 1.51 million, bringing the combined audience to 3.08 million. It stands to reason that the English-language audience was smaller, perhaps significantly so. CBSSN is in far fewer homes than TNT and subscriber levels for CBS All-Access have not been made publicly available (CBS has only said that CBS All-Access and Showtime combined have 13.5 million subscribers).
Perhaps benefiting from a decline in English-language viewing, Univision set a number of records throughout the UCL knockout stage — including the two largest semifinal audiences, two largest quarterfinal audiences, and largest round of 16 audience ever on a single outlet.
[Nielsen estimates from Univision]
