Caitlin Clark set yet another viewership record on NBA TV last weekend, and in the process topped all of the network’s NBA games from last season.
Last Sunday’s Fever-Wings WNBA regular season game averaged 652,000 viewers on NBA TV, marking the largest WNBA audience ever on the network — surpassing a high of 617,000 for Fever-Dream less than a week earlier. It was the third WNBA record set on NBA TV in the span of eight days, all for games involving the Clark-led Fever.
Overall, NBA TV has set a viewership record seven times this season — again, all for games involving Clark. Prior to this season, the record for a WNBA game on NBA TV was 210,000 for a winner-take-all Lynx-Mercury playoff game in 2014 to determine who would advance to the WNBA Finals.
Indiana’s win — which peaked with 839,000 viewers in the 5:45 PM ET quarter-hour — averaged more viewers than any NBA game on NBA TV last season, regular season or playoffs. Last year’s season-high on NBA TV was 645,000 for Cavaliers-Warriors in November. The last NBA game with a larger audience on NBA TV was Heat-Bucks Game 5 in the 2023 playoffs, which saw eighth-seeded Miami complete an upset of top-seeded Milwaukee (934K).
Most-watched games on NBA TV, past year
Clark has two more games left on NBA TV this season. Her most recent game — Wednesday night against the Sparks — aired on CBS Sports Network, which is not Nielsen-rated.
In other WNBA action, Tuesday’s Sky-Sparks game on NBA TV averaged 198,000 viewers. Storm-Sun led into Fever-Wings on Sunday with 164,000.
(Sunday Nielsen data via Programming Insider 9.5)
