It was not much of a game, but Cowboys-Giants still delivered the largest Thursday Night Football audience of the Amazon Prime Video era.
The latest edition of NFL Thursday Night Football (Cowboys-Giants) averaged 16.22 million viewers on Amazon Prime Video, marking the largest TNF audience since the series moved to Amazon three years ago. The previous high was 15.26 million for Seahawks-Cowboys on TNF last November.
The Cowboys’ win, which peaked with a TNF-record 18.10 million in the 9:15 PM ET quarter-hour, delivered the second-largest NFL audience ever on a streaming service — trailing only the Dolphins-Chiefs Wild Card playoff game that aired exclusively on Peacock in January.
Viewership increased 20% from Lions-Packers last season (13.48M) and ranks as the highest for TNF in Week 4 since 2019 (Eagles-Packers: 17.91M). (Keep in mind 2019 was also the last time TNF aired on broadcast television in Week 4.)
TNF is now averaging 14.9 million viewers this season, up 5% from 14.1 million at the same point last year and up 55% from the first three games of Amazon’s inaugural season two years ago (9.58M). It is averaging 7.17 million in adults 18-49 and 3.20 million in 18-34, both up 3% from the same point last year (6.95 and 3.12 million).
The series has a median age of 47.6, slightly older than the same point last year (47) but still younger than the other NFL broadcasters (54.5).
