After a season-low last week, Thursday Night Football returned to its earlier form with the Vikings’ controversial loss to the Rams.
The latest edition of NFL Thursday Night Football (Vikings-Rams) averaged 12.6 million viewers on Amazon Prime Video, up 11% from Buccaneers-Bills last year (11.36M) and the most-watched Week 8 edition of TNF since the series last aired on broadcast television three years ago.
The Rams’ win — which peaked with 13.9 million viewers in the 9:15 PM ET quarter-hour — was the sixth of seven TNF games this season to average at least 12 million viewers, bouncing back from the previous week’s season-low audience of 9.81 million for Broncos-Saints. It was the fourth of the past five Thursday night games to post an increase over last season.
Thursday Night Football is now averaging 13.22 million viewers for the season, up four percent from the same point last year (12.66M) and the highest average at this point of the season since 2015 (17.56M). (Keep in mind that the TNF schedule typically included a few NFL Network exclusives during its broadcast television era.)
TNF is averaging 2.81 million adults under 35 and 6.33 million adults under 50, also up four percent from 2.69 and 6.09 million at the same point last year. Its median age of 47.7 remains younger than the linear NFL broadcasters (55) and the rest of broadcast network primetime (62.5).
