Thursday Night Football had its most-watched season yet in the three-year Prime Video era.
NFL Thursday Night Football averaged 13.20 million viewers on Amazon Prime Video, up 11% from last year and the highest average for the series since it last aired on broadcast television in 2021 (13.3M). Including Amazon’s annual Black Friday game, which is not part of the TNF package, NFL games on Prime Video averaged 13.22 million — up 13% from a year ago.
This season ranks as the sixth-most watched in the history of the Thursday Night Football package (dates back to 2006). That comes with the caveat that out-of-home viewing was not tracked in Nielsen estimates prior to 2020. It is the only season of the Amazon era to outdraw any season of the broadcast TV era, ranking ahead of 2014, 2017 and 2020. (TNF began as an NFL Network exclusive in 2006, shifted to a mixture of broadcast television, cable and streaming from 2014-21 and has aired on Amazon since 2022.)
Thursday Night Football viewership, past decade
In addition, this season ranks as the most-watched in TNF history among adults 18-34, 18-49 and even 25-54 — averaging 2.61, 5.99 and 6.55 million respectively in those demos. In all three cases, the previous highs were set in 2015, when games aired on NFL Network and CBS (2.58, 5.79 and 6.23 million).
TNF scored its two largest audiences yet on Prime Video, with 17.29 million for Packers-Lions in December and 16.22 million for Cowboys-Giants in September. Four TNF windows topped the 15 million mark this season, compared to two in the previous two seasons combined, and 11 averaged at least 12 million — up from seven total the two prior years.
The final two Thursday night games this season — Seahawks-Bears last Thursday and a Broncos-Chargers flex game the week prior — were among only three all season to average fewer than 12 million, both clocking in just above the 11 million mark.
