Sports Media Watch
  • Games Today
  • Schedules
    • NFL
      • Arizona Cardinals
      • Atlanta Falcons
      • Baltimore Ravens
      • Buffalo Bills
      • Carolina Panthers
      • Chicago Bears
      • Cleveland Browns
      • Cincinnati Bengals
      • Dallas Cowboys
      • Denver Broncos
      • Detroit Lions
      • Green Bay Packers
      • Houston Texans
      • Indianapolis Colts
      • Jacksonville Jaguars
      • Kansas City Chiefs
      • Las Vegas Raiders
      • Los Angeles Chargers
      • Los Angeles Rams
      • Miami Dolphins
      • Minnesota Vikings
      • New England Patriots
      • New Orleans Saints
      • New York Giants
      • New York Jets
      • Philadelphia Eagles
      • Pittsburgh Steelers
      • San Francisco 49ers
      • Seattle Seahawks
      • Tampa Bay Buccaneers
      • Tennessee Titans
      • Washington Commanders
    • NCAA
      • College Football
      • College Volleyball
      • Men’s College Basketball
      • Women’s College Basketball
      • College Softball
      • College Baseball
      • Men’s College Hockey
      • Women’s College Hockey
      • Field Hockey
      • College Gymnastics
      • Men’s College Lacrosse
      • Women’s College Lacrosse
      • College Wrestling
      • Men’s College Soccer
      • Women’s College Soccer
    • NBA
      • NBA Playoffs
      • Atlanta Hawks
      • Boston Celtics
      • Brooklyn Nets
      • Charlotte Hornets
      • Chicago Bulls
      • Cleveland Cavaliers
      • Dallas Mavericks
      • Denver Nuggets
      • Detroit Pistons
      • Golden State Warriors
      • Houston Rockets
      • Indiana Pacers
      • Los Angeles Clippers
      • Los Angeles Lakers
      • Memphis Grizzlies
      • Miami Heat
      • Milwaukee Bucks
      • Minnesota Timberwolves
      • New Orleans Pelicans
      • New York Knicks
      • Oklahoma City Thunder
      • Orlando Magic
      • Philadelphia 76ers
      • Phoenix Suns
      • Portland Trail Blazers
      • Sacramento Kings
      • San Antonio Spurs
      • Toronto Raptors
      • Utah Jazz
      • Washington Wizards
      • NBA G-League
      • FIBA
    • MLB
      • World Baseball Classic
      • Arizona Diamondbacks
      • Athletics
      • Atlanta Braves
      • Baltimore Orioles
      • Boston Red Sox
      • Chicago Cubs
      • Chicago White Sox
      • Cincinnati Reds
      • Cleveland Guardians
      • Colorado Rockies
      • Detroit Tigers
      • Houston Astros
      • Kansas City Royals
      • Los Angeles Angels
      • Los Angeles Dodgers
      • Miami Marlins
      • Milwaukee Brewers
      • Minnesota Twins
      • New York Mets
      • New York Yankees
      • Philadelphia Phillies
      • Pittsburgh Pirates
      • San Diego Padres
      • San Francisco Giants
      • Seattle Mariners
      • St. Louis Cardinals
      • Tampa Bay Rays
      • Texas Rangers
      • Toronto Blue Jays
      • Washington Nationals
    • NHL
      • Stanley Cup Playoffs
      • Anaheim Ducks
      • Boston Bruins
      • Buffalo Sabres
      • Calgary Flames
      • Carolina Hurricanes
      • Chicago Blackhawks
      • Colorado Avalanche
      • Columbus Blue Jackets
      • Dallas Stars
      • Detroit Red Wings
      • Edmonton Oilers
      • Florida Panthers
      • Los Angeles Kings
      • Minnesota Wild
      • Montreal Canadiens
      • Philadelphia Flyers
      • Pittsburgh Penguins
      • Nashville Predators
      • New Jersey Devils
      • New York Islanders
      • New York Rangers
      • Ottawa Senators
      • San Jose Sharks
      • Seattle Kraken
      • St. Louis Blues
      • Tampa Bay Lightning
      • Toronto Maple Leafs
      • Utah Mammoth
      • Vancouver Canucks
      • Vegas Golden Knights
      • Washington Capitals
      • Winnipeg Jets
      • IIHF
    • WNBA
      • Atlanta Dream
      • Chicago Sky
      • Connecticut Sun
      • Dallas Wings
      • Golden State Valkyries
      • Indiana Fever
      • Las Vegas Aces
      • Los Angeles Sparks
      • Minnesota Lynx
      • New York Liberty
      • Phoenix Mercury
      • Seattle Storm
      • Washington Mystics
    • Tennis
      • Australian Open
      • Indian Wells
      • Miami Open
      • French Open
      • Wimbledon
      • US Open
    • Golf
      • PGA Tour
      • LPGA
      • LIV Golf
      • TGL (Golf)
      • The Masters
      • PGA Championship
      • U.S. Open
      • U.S. Women’s Open
      • British Open
      • Ryder Cup
    • Soccer
      • FIFA Club World Cup
      • Concacaf Gold Cup
      • UEFA Women’s Euros
      • Premier League
      • UEFA Champions League
      • MLS
      • NWSL
      • Serie A
      • Bundesliga
      • La Liga
    • Olympic Sports
      • Olympic Games
      • US Olympic Trials
      • Figure skating
      • Elite gymnastics
      • Track & Field
    • Motorsports
      • NASCAR
      • Formula 1
      • IndyCar
      • NHRA
    • Little League
    • The Basketball Tournament
    • Premier Lacrosse League
    • Tour de France
    • CFL
    • Unrivaled (WBB)
    • UFC
    • PWHL
    • UFL
    • PBA Tour
  • Ratings
    • Ratings Tracker
    • Ratings Predictions
    • College Football TV Ratings
  • Features
    • Monday Musings
    • The Needle
    • On the Air
    • SMW Podcast
  • News
    • By sport
      • NFL
      • College football
      • NBA
      • WNBA
      • MLB
      • NHL
      • Soccer
      • Golf
      • Motorsports
      • Horse racing
      • Tennis
      • College basketball
      • Other College Sports
      • Combat sports
      • Olympics
      • Other sports
    • By network
      • RSNs
      • ESPN
      • ABC
      • FOX
      • NBC
      • CBS
      • TNT Sports
      • Amazon
      • Netflix
      • Apple
      • Golf Channel
      • NFL Network
      • MLB Network
      • Nexstar
      • Scripps
      • Univision
    • By topic
      • Rights Deals
      • Broadcasters
  • Contact
No Result
View All Result
Sports Media Watch
Today's Games
  • NBA Schedule
  • MLB Schedule
  • All Schedules
  • Ratings Tracker
  • Ratings News
  • Podcast

Home › Streaming › Amazon › News: Netflix CFB, NBA on Prime, Olympics and more

News: Netflix CFB, NBA on Prime, Olympics and more

by Jon Lewis
7 months ago
Share
Share
  • Share on X (Twitter)
  • Share on Bluesky
  • Share on Threads
  • Share via Email
  • Copy Link
5
(Netflix)

(Netflix)

Netflix reportedly looked for ways around existing contracts to acquire rights to a Notre Dame-USC game; NBC sets its line-up for the Olympic Opening Ceremony; Prime Video unveils more NBA contributors; and more.


Netflix reportedly tried to get rights to Notre Dame-USC game

According to John Ourand of Puck, Netflix sought to acquire rights to a Notre Dame-USC college football game, and both the streamer and USC considered getting around existing rights deals by scheduling the matchup at a neutral site. The Big Ten rejected the plan as no member school is allowed to sell individual rights to games, even non-conference games played at neutral sites.

News of Netflix interest in a college football rivalry game is the latest indication of the streamer’s “event” strategy — purchasing rights to individual games rather than full packages — and opens the door to monetization opportunities in college football that have not previously been considered. Outside of independents like Notre Dame, schools cede control of media rights for their home games to the conferences or organizations like the College Football Playoff. Schools selling individual rights to certain rivalry games would severely undermine that business model, if they were even able to get that far.

Rights to early season “kickoff” games tend to correspond with the broader conference deals. When Notre Dame hosted the annual Dublin game two years ago, it aired on NBC. The annual Atlanta-based kickoff game, which usually pits the ACC against the SEC, has typically aired on ESPN networks. (CBS aired the game once, but it held SEC rights at the time.)

The only college football rights not tied to a conference deal are bowl games, and the most prestigious of those are part of the CFP. While ESPN has made liberal use of its option to sublicense CFP games, it is hard to imagine the network would be willing to hand over a Rose Bowl — for example — to a company it views as a real threat. Outside of the CFP, last year’s most-watched bowl games were the Alamo Bowl and Pop-Tarts Bowl, neither of which perform consistently enough to make sense for a Netflix.


Gannon to co-host Olympic Opening Ceremony

NBC Sports announced Tuesday that Terry Gannon will co-host the Winter Olympics Opening Ceremony alongside “Today” host Savannah Guthrie, with former snowboarder Shaun White joining the pair for the Parade of Nations. Mike Tirico, who hosted every Opening Ceremony dating back to 2018, will be preparing for the Super Bowl. Next year will mark the first time that NBC’s lead Olympic host has skipped the Opening Ceremony since 2016, when NBC went solely with “Today” personnel for the event.

Gannon has hosted the Closing Ceremony of the past four Olympics, doing so alongside his figure skating colleagues Tara Lipinski and Johnny Weir, but the Opening Ceremony is arguably the highest-profile assignment of his nearly 40-year broadcasting career. The Opening Ceremony is part of an expanding portfolio for Gannon — who joined NBC in 2010 after a long run with ESPN/ABC — as he will also serve as an NBA play-by-play voice for NBC starting this season.

The Opening Ceremony roster is a return to normalcy after NBC went with the unusual pairing of Peyton Manning and Kelly Clarkson alongside Tirico last year in Paris.

NBC previously announced that the actor Stanley Tucci will serve as a travelogue host for the Milan-based Olympics. Tucci has hosted Italy-focused travel series for CNN and National Geographic.


Prime announces more NBA acquisitions

Amazon Prime Video announced Tuesday that it has hired Jim Jackson, Rudy Gay, Swin Cash and JayDee Dyer for its NBA coverage that begins next month. Jackson, a current Fox Sports college basketball analyst who has previously called pro and college games for Turner Sports, will serve as a game analyst. He joins a rotation that also includes Stan Van Gundy, Candace Parker, Dwyane Wade, Steve Nash, Brent Barry and Dell Curry.

Gay, a former NBA player who co-hosts Carmelo Anthony’s “7 PM in Brooklyn” podcast, will make occasional appearances as a studio analyst. Cash, who between her WNBA playing and NBA front office careers had a stint working NBA games for ESPN, will serve as an in-studio front office insider. The studio roster also includes Parker, Wade, Nash, Dirk Nowitzki, Blake Griffin, Udonis Haslem and John Wall.

Dyer, who anchored five NBA Finals for Sky Sports overseas, will serve as a sideline reporter. Previously announced sideline reporters include Cassidy Hubbarth, Allie Clifton and Kristina Pink.


Plus: Corso, Suns/Mercury deal, Disney+ pricing, Brees

  • Former ESPN “College Gameday” analyst Lee Corso is expected to be in attendance at the October 4 Miami-Florida State game, and FSU has preliminary plans to honor him in some fashion, according to Jim Henry of the Tallahassee Democrat. The Miami-FSU game will air in primetime on ABC and is almost a lock to be the site of that week’s “College Gameday,” creating the opportunity for some sort of cameo from the recently-retired longtime analyst.
  • The Phoenix Suns and Mercury have reached a two-year contract extension with Gray Media to continue distributing games on broadcast television, Brian Windhorst of ESPN reported last week. The new deal is worth $30 million/year, which per the report is on par with what the teams would have earned had they stayed with the bankrupt Diamond Sports Group in 2023. The length of the contract means the deal would expire ahead of the 2027-28 season, the point at which the NBA is hoping to launch its own consolidated streaming option.
  • Disney is raising the price of its Disney+ streaming service and of several bundles that include both Disney+ and ESPN Select (ESPN+), it was disclosed Tuesday. As of next month, a base Disney+ subscription will cost $12/mo (up from $10), a premium subscription will cost $19 (up from $16), and bundles that include Hulu and ESPN Select will cost $20, $25 or $30, depending on whether one has an ad-free subscription to the first two services (up from $17, $22 or $27). There is no change to the price of bundles that include ESPN Unlimited.
  • Drew Brees made his debut as a weekly contributor to ESPN’s “First Take” debate show on Tuesday, the latest broadcasting assignment for the former NBC NFL analyst. Brees also appeared on Fox NFL Sunday over the weekend and is slated to call a Christmas Day game for Netflix. The former New Orleans Saints QB was highly coveted by the networks coming out of retirement and upon joining NBC was thought to be a potential successor to Cris Collinsworth, but ultimately fizzled in a short one-year stint.
Tags: College Football BroadcastersNBA on Prime VideoNFL Broadcasters
Previous Post

Monday musings: Sports, leverage, and the future of broadcast TV

Next Post

Goodell: NFL could begin new rights negotiations next year

Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

Related

Boston Celtics' Jaylen Brown, left, tries to get past Philadelphia 76ers' VJ Edgecombe during the first half of Game 4 in a first-round NBA basketball playoffs series Sunday, April 26, 2026, in Philadelphia. (AP Photo/Matt Slocum)

NBA playoff viewership rising at accelerating rate through Sunday

by Jon Lewis
4 days ago
7

The new NBA media rights deal has already been a boon for the league's playoff viewership.

Mike Tomlin NBC

On the Air: How Mike Tomlin can succeed at NBC

by Armand Broady
6 days ago
3

On the latest edition of "On the Air," Armand Broady examines what Mike Tomlin will need to succeed at...

The Football Night in America set is seen before an NFL football game between the Houston Texans and the Detroit Lions, Sunday, Nov. 10, 2024, in Houston. (AP Photo/David J. Phillip)

News: Football Night, Winter Classic, Lawson and more

by Jon Lewis
1 week ago
6

NBC's "Football Night in America" is officially moving on-site every week of the season.

San Antonio Spurs forward Victor Wembanyama (1) drives past Portland Trail Blazers forward Toumani Camara (33) during the second half in Game 1 of a first-round NBA playoffs basketball series in San Antonio, Sunday, April 19, 2026. (AP Photo/Eric Gay)

NBA openers dip, but Sunday audience at Easter levels behind Wemby, NBC

by Jon Lewis
2 weeks ago
5

If off from last year's high, the NBA Playoffs got off to one of its better starts of late...

Sponsored
YouTube TV
Get $75 off YouTube TV ($15 off for 5 months) when you sign up today. New users only. Cancel Anytime. Terms apply
Sports Ratings Tracker
logoTalladega
Last weekend’s NASCAR Cup Series race from Talladega (Ala.) averaged a 2.1 rating and 3.97 million viewers on FOX, down a tick in ratings and 2% in viewership from last year (2.2, 4.04M). Excluding 2020, when the race was delayed several weeks and then postponed due to rain, Carson Hocevar’s win was the least-watched spring Talladega race since it began airing on FOX in 2001. Read more
logoNBA Playoffs on NBC
Monday’s Pistons-Magic first round NBA playoff Game 4 averaged a combined 5.4 million viewers on NBC across Nielsen and Adobe Analytics, up 155% from a Nielsen-only audience of 2.1 million for a non-exclusive Cavaliers-Heat Game 4 on TNT Sports last year. Read more
logoStanley Cup Update
Coverage of the NHL Stanley Cup Playoffs was averaging 1.15 million viewers through the first five days, up 76% from last year and the highest average on record at that point of the postseason. This year’s average is up 30% from the previous high of 887,000 in 2012, and up 39% from the previous high during the current media rights deal — 832,000 in 2024.
logoWomen’s National Championship
Last Sunday’s Wisconsin-Ohio State NCAA women’s hockey national title game averaged 39,000 viewers on ESPNU, down 9% from the same matchup last year (43K).
logoNCAA Women’s Tournament
The NCAA women’s basketball tournament was averaging 628,000 viewers through the first two rounds, up 4% from last year (602K) and behind the Caitlin Clark-fueled levels of 2024 as the highest average since 2009. Note that the 4% increase is well within the margin that can be explained entirely by Nielsen’s shift to “Big Data + Panel” methodology. Read more
logoDarlington
Last Sunday’s NASCAR Cup Series race from Darlington (S.C.) averaged a 1.3 rating and 2.43 million viewers on FS1, up a tick in ratings but down 1% in viewership from Homestead-Miami on the same weekend last year (1.2, 2.46M). Read more
logoParalympics
The NBC family of networks averaged 1.1 million viewers for the recently-concluded Milan-Cortina Winter Paralympics, per a combination of Nielsen and Adobe Analytics — up 24% from the previous edition in Beijing four years ago. That is outside the range that would be explained by Nielsen methodological changes. Read more

Latest Posts

Push the tempo: Kentucky Derby sets new viewership mark

On the Air: Are there enough quality analysts for NBC’s MLB approach to work?

Big Ten disputes inclusion of Michigan game in Duke’s Prime Video deal

News: NFL Network, Russell Wilson, Tennis Channel and more

DAZN now on the record about interest in local NBA rights

NFL Draft finishes further behind last year’s Sanders-fueled pace

Sports Media Watch

About • Contact • Report an Error • Privacy

© 2026 Jon Lewis, Sports Media Watch

No Result
View All Result
  • Games Today
  • Schedules
    • NFL
      • Arizona Cardinals
      • Atlanta Falcons
      • Baltimore Ravens
      • Buffalo Bills
      • Carolina Panthers
      • Chicago Bears
      • Cleveland Browns
      • Cincinnati Bengals
      • Dallas Cowboys
      • Denver Broncos
      • Detroit Lions
      • Green Bay Packers
      • Houston Texans
      • Indianapolis Colts
      • Jacksonville Jaguars
      • Kansas City Chiefs
      • Las Vegas Raiders
      • Los Angeles Chargers
      • Los Angeles Rams
      • Miami Dolphins
      • Minnesota Vikings
      • New England Patriots
      • New Orleans Saints
      • New York Giants
      • New York Jets
      • Philadelphia Eagles
      • Pittsburgh Steelers
      • San Francisco 49ers
      • Seattle Seahawks
      • Tampa Bay Buccaneers
      • Tennessee Titans
      • Washington Commanders
    • NCAA
      • College Football
      • College Volleyball
      • Men’s College Basketball
      • Women’s College Basketball
      • College Softball
      • College Baseball
      • Men’s College Hockey
      • Women’s College Hockey
      • Field Hockey
      • College Gymnastics
      • Men’s College Lacrosse
      • Women’s College Lacrosse
      • College Wrestling
      • Men’s College Soccer
      • Women’s College Soccer
    • NBA
      • NBA Playoffs
      • Atlanta Hawks
      • Boston Celtics
      • Brooklyn Nets
      • Charlotte Hornets
      • Chicago Bulls
      • Cleveland Cavaliers
      • Dallas Mavericks
      • Denver Nuggets
      • Detroit Pistons
      • Golden State Warriors
      • Houston Rockets
      • Indiana Pacers
      • Los Angeles Clippers
      • Los Angeles Lakers
      • Memphis Grizzlies
      • Miami Heat
      • Milwaukee Bucks
      • Minnesota Timberwolves
      • New Orleans Pelicans
      • New York Knicks
      • Oklahoma City Thunder
      • Orlando Magic
      • Philadelphia 76ers
      • Phoenix Suns
      • Portland Trail Blazers
      • Sacramento Kings
      • San Antonio Spurs
      • Toronto Raptors
      • Utah Jazz
      • Washington Wizards
      • NBA G-League
      • FIBA
    • MLB
      • World Baseball Classic
      • Arizona Diamondbacks
      • Athletics
      • Atlanta Braves
      • Baltimore Orioles
      • Boston Red Sox
      • Chicago Cubs
      • Chicago White Sox
      • Cincinnati Reds
      • Cleveland Guardians
      • Colorado Rockies
      • Detroit Tigers
      • Houston Astros
      • Kansas City Royals
      • Los Angeles Angels
      • Los Angeles Dodgers
      • Miami Marlins
      • Milwaukee Brewers
      • Minnesota Twins
      • New York Mets
      • New York Yankees
      • Philadelphia Phillies
      • Pittsburgh Pirates
      • San Diego Padres
      • San Francisco Giants
      • Seattle Mariners
      • St. Louis Cardinals
      • Tampa Bay Rays
      • Texas Rangers
      • Toronto Blue Jays
      • Washington Nationals
    • NHL
      • Stanley Cup Playoffs
      • Anaheim Ducks
      • Boston Bruins
      • Buffalo Sabres
      • Calgary Flames
      • Carolina Hurricanes
      • Chicago Blackhawks
      • Colorado Avalanche
      • Columbus Blue Jackets
      • Dallas Stars
      • Detroit Red Wings
      • Edmonton Oilers
      • Florida Panthers
      • Los Angeles Kings
      • Minnesota Wild
      • Montreal Canadiens
      • Philadelphia Flyers
      • Pittsburgh Penguins
      • Nashville Predators
      • New Jersey Devils
      • New York Islanders
      • New York Rangers
      • Ottawa Senators
      • San Jose Sharks
      • Seattle Kraken
      • St. Louis Blues
      • Tampa Bay Lightning
      • Toronto Maple Leafs
      • Utah Mammoth
      • Vancouver Canucks
      • Vegas Golden Knights
      • Washington Capitals
      • Winnipeg Jets
      • IIHF
    • WNBA
      • Atlanta Dream
      • Chicago Sky
      • Connecticut Sun
      • Dallas Wings
      • Golden State Valkyries
      • Indiana Fever
      • Las Vegas Aces
      • Los Angeles Sparks
      • Minnesota Lynx
      • New York Liberty
      • Phoenix Mercury
      • Seattle Storm
      • Washington Mystics
    • Tennis
      • Australian Open
      • Indian Wells
      • Miami Open
      • French Open
      • Wimbledon
      • US Open
    • Golf
      • PGA Tour
      • LPGA
      • LIV Golf
      • TGL (Golf)
      • The Masters
      • PGA Championship
      • U.S. Open
      • U.S. Women’s Open
      • British Open
      • Ryder Cup
    • Soccer
      • FIFA Club World Cup
      • Concacaf Gold Cup
      • UEFA Women’s Euros
      • Premier League
      • UEFA Champions League
      • MLS
      • NWSL
      • Serie A
      • Bundesliga
      • La Liga
    • Olympic Sports
      • Olympic Games
      • US Olympic Trials
      • Figure skating
      • Elite gymnastics
      • Track & Field
    • Motorsports
      • NASCAR
      • Formula 1
      • IndyCar
      • NHRA
    • Little League
    • The Basketball Tournament
    • Premier Lacrosse League
    • Tour de France
    • CFL
    • Unrivaled (WBB)
    • UFC
    • PWHL
    • UFL
    • PBA Tour
  • Ratings
    • Ratings Tracker
    • Ratings Predictions
    • College Football TV Ratings
  • Features
    • Monday Musings
    • The Needle
    • On the Air
    • SMW Podcast
  • News
    • By sport
      • NFL
      • College football
      • NBA
      • WNBA
      • MLB
      • NHL
      • Soccer
      • Golf
      • Motorsports
      • Horse racing
      • Tennis
      • College basketball
      • Other College Sports
      • Combat sports
      • Olympics
      • Other sports
    • By network
      • RSNs
      • ESPN
      • ABC
      • FOX
      • NBC
      • CBS
      • TNT Sports
      • Amazon
      • Netflix
      • Apple
      • Golf Channel
      • NFL Network
      • MLB Network
      • Nexstar
      • Scripps
      • Univision
    • By topic
      • Rights Deals
      • Broadcasters
  • Contact

© 2026 Jon Lewis, Sports Media Watch