Sports Media Watch
  • Games Today
  • Schedules
    • NFL
      • Arizona Cardinals
      • Atlanta Falcons
      • Baltimore Ravens
      • Buffalo Bills
      • Carolina Panthers
      • Chicago Bears
      • Cleveland Browns
      • Cincinnati Bengals
      • Dallas Cowboys
      • Denver Broncos
      • Detroit Lions
      • Green Bay Packers
      • Houston Texans
      • Indianapolis Colts
      • Jacksonville Jaguars
      • Kansas City Chiefs
      • Las Vegas Raiders
      • Los Angeles Chargers
      • Los Angeles Rams
      • Miami Dolphins
      • Minnesota Vikings
      • New England Patriots
      • New Orleans Saints
      • New York Giants
      • New York Jets
      • Philadelphia Eagles
      • Pittsburgh Steelers
      • San Francisco 49ers
      • Seattle Seahawks
      • Tampa Bay Buccaneers
      • Tennessee Titans
      • Washington Commanders
    • NCAA
      • College Football
      • College Volleyball
      • Men’s College Basketball
      • Women’s College Basketball
      • College Softball
      • College Baseball
      • Men’s College Hockey
      • Women’s College Hockey
      • Field Hockey
      • College Gymnastics
      • Men’s College Lacrosse
      • Women’s College Lacrosse
      • College Wrestling
      • Men’s College Soccer
      • Women’s College Soccer
    • NBA
      • NBA Playoffs
      • Atlanta Hawks
      • Boston Celtics
      • Brooklyn Nets
      • Charlotte Hornets
      • Chicago Bulls
      • Cleveland Cavaliers
      • Dallas Mavericks
      • Denver Nuggets
      • Detroit Pistons
      • Golden State Warriors
      • Houston Rockets
      • Indiana Pacers
      • Los Angeles Clippers
      • Los Angeles Lakers
      • Memphis Grizzlies
      • Miami Heat
      • Milwaukee Bucks
      • Minnesota Timberwolves
      • New Orleans Pelicans
      • New York Knicks
      • Oklahoma City Thunder
      • Orlando Magic
      • Philadelphia 76ers
      • Phoenix Suns
      • Portland Trail Blazers
      • Sacramento Kings
      • San Antonio Spurs
      • Toronto Raptors
      • Utah Jazz
      • Washington Wizards
      • NBA G-League
      • FIBA
    • MLB
      • World Baseball Classic
      • Arizona Diamondbacks
      • Athletics
      • Atlanta Braves
      • Baltimore Orioles
      • Boston Red Sox
      • Chicago Cubs
      • Chicago White Sox
      • Cincinnati Reds
      • Cleveland Guardians
      • Colorado Rockies
      • Detroit Tigers
      • Houston Astros
      • Kansas City Royals
      • Los Angeles Angels
      • Los Angeles Dodgers
      • Miami Marlins
      • Milwaukee Brewers
      • Minnesota Twins
      • New York Mets
      • New York Yankees
      • Philadelphia Phillies
      • Pittsburgh Pirates
      • San Diego Padres
      • San Francisco Giants
      • Seattle Mariners
      • St. Louis Cardinals
      • Tampa Bay Rays
      • Texas Rangers
      • Toronto Blue Jays
      • Washington Nationals
    • NHL
      • Stanley Cup Playoffs
      • Anaheim Ducks
      • Boston Bruins
      • Buffalo Sabres
      • Calgary Flames
      • Carolina Hurricanes
      • Chicago Blackhawks
      • Colorado Avalanche
      • Columbus Blue Jackets
      • Dallas Stars
      • Detroit Red Wings
      • Edmonton Oilers
      • Florida Panthers
      • Los Angeles Kings
      • Minnesota Wild
      • Montreal Canadiens
      • Philadelphia Flyers
      • Pittsburgh Penguins
      • Nashville Predators
      • New Jersey Devils
      • New York Islanders
      • New York Rangers
      • Ottawa Senators
      • San Jose Sharks
      • Seattle Kraken
      • St. Louis Blues
      • Tampa Bay Lightning
      • Toronto Maple Leafs
      • Utah Mammoth
      • Vancouver Canucks
      • Vegas Golden Knights
      • Washington Capitals
      • Winnipeg Jets
      • IIHF
    • WNBA
      • Atlanta Dream
      • Chicago Sky
      • Connecticut Sun
      • Dallas Wings
      • Golden State Valkyries
      • Indiana Fever
      • Las Vegas Aces
      • Los Angeles Sparks
      • Minnesota Lynx
      • New York Liberty
      • Phoenix Mercury
      • Portland Fire
      • Seattle Storm
      • Toronto Tempo
      • Washington Mystics
    • Tennis
      • Australian Open
      • Indian Wells
      • Miami Open
      • French Open
      • Wimbledon
      • US Open
    • Golf
      • PGA Tour
      • LPGA
      • LIV Golf
      • TGL (Golf)
      • The Masters
      • PGA Championship
      • U.S. Open
      • U.S. Women’s Open
      • British Open
      • Ryder Cup
    • Soccer
      • FIFA World Cup
      • FIFA Club World Cup
      • Concacaf Gold Cup
      • UEFA Women’s Euros
      • Premier League
      • UEFA Champions League
      • MLS
      • NWSL
      • Serie A
      • Bundesliga
      • La Liga
    • Olympic Sports
      • Olympic Games
      • US Olympic Trials
      • Figure skating
      • Elite gymnastics
      • Track & Field
      • Cycling
    • Motorsports
      • NASCAR
      • Formula 1
      • IndyCar
      • NHRA
    • CFL
    • UFL
    • UFC
    • PBA Tour
    • Little League
    • Premier Lacrosse League
    • The Basketball Tournament
    • Athletes Unlimited
    • Unrivaled
    • PWHL
    • BIG3
  • Ratings
    • Ratings Tracker
    • Ratings Predictions
    • College Football TV Ratings
  • Features
    • Monday Musings
    • The Needle
    • On the Air
    • On Location
    • SMW Podcast
  • News
    • By sport
      • NFL
      • College football
      • NBA
      • WNBA
      • MLB
      • NHL
      • Soccer
      • Golf
      • Motorsports
      • Horse racing
      • Tennis
      • College basketball
      • Other College Sports
      • Combat sports
      • Olympics
      • Other sports
    • By network
      • RSNs
      • ESPN
      • ABC
      • FOX
      • NBC
      • CBS
      • TNT Sports
      • Amazon
      • Netflix
      • Apple
      • Golf Channel
      • NFL Network
      • MLB Network
      • Nexstar
      • Scripps
      • Univision
    • By topic
      • Rights Deals
      • Broadcasters
  • Contact
No Result
View All Result
Sports Media Watch
Today's Games
  • NFL Schedule
  • MLB Schedule
  • All Schedules
  • Ratings Tracker
  • Ratings News
  • Podcast

Home › News › Broadcasters › News: ESPN D2C, McAfee, Olympics and more

News: ESPN D2C, McAfee, Olympics and more

by Jon Lewis
3 years ago
Share
Share
  • Share on X (Twitter)
  • Share on Bluesky
  • Share on Threads
  • Share via Email
  • Copy Link
3
Bristol, CT - October 19, 2016: Generic photo of the ESPN campus.
(Photo by Joe Faraoni / ESPN Images)

Bristol, CT - October 19, 2016: Generic photo of the ESPN campus. (Photo by Joe Faraoni / ESPN Images)

ESPN is reportedly in active preparations to take its channels direct-to-subscriber. Plus: ESPN adds “The Pat McAfee Show,” some NBC Olympics news and more.

ESPN now “actively preparing” to take networks direct-to-subscriber

ESPN has begun “actively preparing” to make its linear cable networks available to stream direct to subscriber, though there is no timeline on when such a move will occur, The Wall Street Journal reported Thursday. Per the report, ESPN has negotiated with cable providers the flexibility to go over-the-top and is securing similar rights in its discussions with its league partners. Some of ESPN’s existing deals — including its 2014 contract with the NBA — already allow for games to be presented via a direct-to-subscriber platform.

Under ESPN’s plan, the linear channels would continue to be offered through the traditional cable bundle, but would also be available in a standalone streaming option.

Disney has been open about the inevitability of offering ESPN direct-to-subscriber, with CEO Bob Iger saying in March that such a move was “inevitable.” Those prognostications have always been cut with a degree of vagueness (Iger prefaced his March comment with “Down the road, at some point”). (WSJ 5.18)

ESPN to carry Pat McAfee Show

ESPN announced Tuesday that it has reached a deal with Pat McAfee to move his eponymous show to the ESPN family of networks. Starting this fall, “The Pat McAfee Show” will be broadcast daily on the ESPN flagship network, ESPN+, the ESPN app and ESPN’s YouTube channel. McAfee’s show, which has gained notoriety in recent years for its interviews with athletes like Aaron Rodgers, had previously been carried by FanDuel.

McAfee is in his second stint with ESPN, having rejoined last year as an analyst on “College Gameday.” He had a previous stint with the network in 2019 that included game analysis. (ESPN PR)

NBC to air marquee Olympic events live outside of primetime

NBC announced last week that its broadcast network will carry live swimming, gymnastics and track and field outside of its traditional primetime window during next year’s Olympics. Traditionally, live coverage of those marquee events had been available only via live stream if occurring outside of primetime. NBC says it will air more hours of Olympics coverage on its broadcast network than during any prior Games, including at least nine hours of morning and afternoon coverage per day.

In addition to NBC and Peacock, other Olympic broadcasters next year will include USA Network, E!, CNBC, Golf Channel, Telemundo and Universo. (NBC Sports PR)

Plus: Matt Ryan, Tim Kiely, Big Ten, Univision

  • CBS announced this week that it has hired NFL quarterback Matt Ryan as an NFL game and studio analyst. Ryan, who says he is not retiring from football, will work select games, contribute to the suite of CBS NFL pregame shows (“The NFL Today,” “That Other Pregame Show,” and “NFL Monday QB”) and appear on the CBS Sports HQ streaming service. (CBS Sports PR)
  • Longtime Turner Sports producer Tim Kiely — who has held that role on TNT’s “Inside the NBA” studio show since 1995 — is retiring at the end of the season, the New York Post reported Wednesday. [Related: 2009 SMW Q&A with Tim Kiely] (NYP 5.16)
  • CBS is scheduled to air the September 23 Iowa-Penn State college football game in primetime, the network’s first game selection in its new rights deal with the Big Ten. The network’s first Big Ten game will be September 2, with game and time yet to be announced. Fellow Big Ten newcomer NBC will also begin its coverage September 2 with a previously announced primetime West Virginia-Penn State game. (CBS/NBC PR)
  • Univision has acquired Spanish-language rights to this season’s Super Bowl, marking the first time the network has ever carried the game. CBS has English-language rights to the game this year and as CBS does not have a Spanish-language channel, Spanish-language rights must be awarded to a network outside of its corporate family. In prior years, ESPN Deportes aired the game in CBS years. (Univision PR)
Tags: CFB on CBSCFB on NBCNBA on TNTOlympics on NBCParis Summer Olympics
Previous Post

Peacock struts its stuff securing NFL Wild Card game

Next Post

Ratings: Heat-Celtics, racing, baseball and more

Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

Related

INDIANAPOLIS, IN - DECEMBER 07: The Big Ten conference logo on the field prior to the Big Ten Championship football game between the Penn State Nittany Lions and the Oregon Ducks on December 7, 2024 at Lucas Oil Stadium in Indianapolis, IN (Photo by James Black/Icon Sportswire)

Big Ten ahead on field, but catching SEC in TV ratings will be more difficult

by Ben Huddleston
3 days ago
2

The Big Ten Conference enters the 2026 college football season boasting the last three national champions. Indiana's victory over...

3DTDBTD Milan, Italy. 21st Feb, 2026. General view Figure Skating : Gala Exhibition during the Milano Cortina 2026 Olympic Winter Games at Milano Ice Skating Arena in Milan, Italy . Credit: Koji Aoki/AFLO SPORT/Alamy Live News

NBC’s Paris playbook lifts Milan-Cortina Winter Olympics past Beijing lows

by Jon Lewis
5 months ago
9

Viewership the Milan-Cortina Winter Games rebounded from the lows of the COVID era, thanks in part to compelling U.S....

3DTJNE5 Milan, Italy. 22nd Feb, 2026. Goalkeeper Connor Hellebuyck of the United States saves the puck during the ice hockey men's gold medal game between Canada and the United States at the Milan-Cortina 2026 Olympic Winter Games in Milan, Italy, Feb. 22, 2026. Credit: Tao Xiyi/Xinhua/Alamy Live News

Olympic men’s hockey gold medal game delivers for NBC

by Jon Lewis
5 months ago
17

A memorable finish to the Olympic hockey tournament delivered a milestone audience for NBC.

KANSAS CITY, MO - JANUARY 30: CBS Sports analyst Nate Burleson before the AFC Championship game between the Cincinnati Bengals and Kansas City Chiefs on Jan 30, 2022 at GEHA Field at Arrowhead Stadium in Kansas City, MO. (Photo by Scott Winters/Icon Sportswire)

On the Air: How Nate Burleson became the face of the new studio host

by Armand Broady
5 months ago
8

On the latest edition of "On the Air," Armand Broady examines how Nate Burleson represents the new, more unbuttoned...

Sponsored

F1® on Apple TV

Watch complete, all-access live coverage of
every race— including practice, qualifying, and Sprints — all in one place.

Learn More
This site may receive a commission.

SMW Podcast

World Cup viewership record, ESPN layoffs
0:000:00
Sports Ratings Tracker
logo3M Open
Last weekend’s final round of the PGA TOUR 3M Open from Minneapolis averaged a 2.1 rating and 3.71 million viewers on CBS, marking the largest audience on record for the event (debuted in 2019). Read more
logoFever-Storm
Tuesday’s Fever-Storm WNBA regular season game averaged 1.4 million viewers on ESPN, trailing only Fever-Aces earlier in the month (1.55M) as the most-watched WNBA game on cable or streaming this season.
logoESPYs
Last week’s ESPY Awards averaged a 1.4 rating and 2.6 million viewers on ABC, trailing only an audience of 2.64 million two years ago — when coverage was delayed due to a special report — as the largest audience for the event since 2019 (3.87M). Read more
logoBIG3 Week 4
The fourth week of the BIG3 basketball season averaged a 0.3 rating and 596,000 viewers on CBS last weekend, flat and up 1% respectively from last year (0.3, 588K), a figure that is within the margin that can be explained by Nielsen methodological changes. Read more
logoAmerican Century Championship
Final round coverage of the American Century Championship celebrity golf tournament averaged 1.5 million viewers on NBC across a Nielsen-measured linear audience (0.9 rating, 1.50M viewers) and streaming viewership tracked by Adobe Analytics — up 49% from last year (1.0M) and the highest for the event since 2004 (1.6M). Read more
logoScottish Open
Final round coverage of the Scottish Open golf tournament averaged a 1.2 rating and 1.944 million viewers on CBS last Sunday, virtually even with the live portion of last year’s final round, which ended about an hour earlier than scheduled due to inclement weather (1.943M). (Compared to last year’s full window, which included 45 minutes of replay coverage, viewership increased 16% from 1.67 million.) Read more
logoRain-delayed Atlanta
Last weekend’s rain-delayed NASCAR Cup Series race from Atlanta averaged a 0.8 rating and 1.47 million viewers on TNT Sports, per the official Nielsen “Big Data + Panel” methodology, and a 0.9 and 1.57 million per the old ‘panel-only’ metric NASCAR is now publicizing — both down from last year’s race at the track, which was not as severely delayed (1.61M). Read more
Add SMW as a trusted source in Google News.

Latest Posts

On the Air: Can Romo recover at CBS?

Tony Romo on indefinite leave from CBS, JJ Watt to replace him

Agony of defeat: Victory+ replaces CEO as NWSL is latest property to exit

Laid off Ravech back on ESPN MLB coverage, will work additional dates

Dodgers dynastic, but Yankees still baseball’s biggest viewership draw

News: NFL Network, LeBron James, Prime Video and more

Sports Media Watch

About • Contact • Report an Error • Privacy

© 2026 Jon Lewis, Sports Media Watch

No Result
View All Result
  • Games Today
  • Schedules
    • NFL
      • Arizona Cardinals
      • Atlanta Falcons
      • Baltimore Ravens
      • Buffalo Bills
      • Carolina Panthers
      • Chicago Bears
      • Cleveland Browns
      • Cincinnati Bengals
      • Dallas Cowboys
      • Denver Broncos
      • Detroit Lions
      • Green Bay Packers
      • Houston Texans
      • Indianapolis Colts
      • Jacksonville Jaguars
      • Kansas City Chiefs
      • Las Vegas Raiders
      • Los Angeles Chargers
      • Los Angeles Rams
      • Miami Dolphins
      • Minnesota Vikings
      • New England Patriots
      • New Orleans Saints
      • New York Giants
      • New York Jets
      • Philadelphia Eagles
      • Pittsburgh Steelers
      • San Francisco 49ers
      • Seattle Seahawks
      • Tampa Bay Buccaneers
      • Tennessee Titans
      • Washington Commanders
    • NCAA
      • College Football
      • College Volleyball
      • Men’s College Basketball
      • Women’s College Basketball
      • College Softball
      • College Baseball
      • Men’s College Hockey
      • Women’s College Hockey
      • Field Hockey
      • College Gymnastics
      • Men’s College Lacrosse
      • Women’s College Lacrosse
      • College Wrestling
      • Men’s College Soccer
      • Women’s College Soccer
    • NBA
      • NBA Playoffs
      • Atlanta Hawks
      • Boston Celtics
      • Brooklyn Nets
      • Charlotte Hornets
      • Chicago Bulls
      • Cleveland Cavaliers
      • Dallas Mavericks
      • Denver Nuggets
      • Detroit Pistons
      • Golden State Warriors
      • Houston Rockets
      • Indiana Pacers
      • Los Angeles Clippers
      • Los Angeles Lakers
      • Memphis Grizzlies
      • Miami Heat
      • Milwaukee Bucks
      • Minnesota Timberwolves
      • New Orleans Pelicans
      • New York Knicks
      • Oklahoma City Thunder
      • Orlando Magic
      • Philadelphia 76ers
      • Phoenix Suns
      • Portland Trail Blazers
      • Sacramento Kings
      • San Antonio Spurs
      • Toronto Raptors
      • Utah Jazz
      • Washington Wizards
      • NBA G-League
      • FIBA
    • MLB
      • World Baseball Classic
      • Arizona Diamondbacks
      • Athletics
      • Atlanta Braves
      • Baltimore Orioles
      • Boston Red Sox
      • Chicago Cubs
      • Chicago White Sox
      • Cincinnati Reds
      • Cleveland Guardians
      • Colorado Rockies
      • Detroit Tigers
      • Houston Astros
      • Kansas City Royals
      • Los Angeles Angels
      • Los Angeles Dodgers
      • Miami Marlins
      • Milwaukee Brewers
      • Minnesota Twins
      • New York Mets
      • New York Yankees
      • Philadelphia Phillies
      • Pittsburgh Pirates
      • San Diego Padres
      • San Francisco Giants
      • Seattle Mariners
      • St. Louis Cardinals
      • Tampa Bay Rays
      • Texas Rangers
      • Toronto Blue Jays
      • Washington Nationals
    • NHL
      • Stanley Cup Playoffs
      • Anaheim Ducks
      • Boston Bruins
      • Buffalo Sabres
      • Calgary Flames
      • Carolina Hurricanes
      • Chicago Blackhawks
      • Colorado Avalanche
      • Columbus Blue Jackets
      • Dallas Stars
      • Detroit Red Wings
      • Edmonton Oilers
      • Florida Panthers
      • Los Angeles Kings
      • Minnesota Wild
      • Montreal Canadiens
      • Philadelphia Flyers
      • Pittsburgh Penguins
      • Nashville Predators
      • New Jersey Devils
      • New York Islanders
      • New York Rangers
      • Ottawa Senators
      • San Jose Sharks
      • Seattle Kraken
      • St. Louis Blues
      • Tampa Bay Lightning
      • Toronto Maple Leafs
      • Utah Mammoth
      • Vancouver Canucks
      • Vegas Golden Knights
      • Washington Capitals
      • Winnipeg Jets
      • IIHF
    • WNBA
      • Atlanta Dream
      • Chicago Sky
      • Connecticut Sun
      • Dallas Wings
      • Golden State Valkyries
      • Indiana Fever
      • Las Vegas Aces
      • Los Angeles Sparks
      • Minnesota Lynx
      • New York Liberty
      • Phoenix Mercury
      • Portland Fire
      • Seattle Storm
      • Toronto Tempo
      • Washington Mystics
    • Tennis
      • Australian Open
      • Indian Wells
      • Miami Open
      • French Open
      • Wimbledon
      • US Open
    • Golf
      • PGA Tour
      • LPGA
      • LIV Golf
      • TGL (Golf)
      • The Masters
      • PGA Championship
      • U.S. Open
      • U.S. Women’s Open
      • British Open
      • Ryder Cup
    • Soccer
      • FIFA World Cup
      • FIFA Club World Cup
      • Concacaf Gold Cup
      • UEFA Women’s Euros
      • Premier League
      • UEFA Champions League
      • MLS
      • NWSL
      • Serie A
      • Bundesliga
      • La Liga
    • Olympic Sports
      • Olympic Games
      • US Olympic Trials
      • Figure skating
      • Elite gymnastics
      • Track & Field
      • Cycling
    • Motorsports
      • NASCAR
      • Formula 1
      • IndyCar
      • NHRA
    • CFL
    • UFL
    • UFC
    • PBA Tour
    • Little League
    • Premier Lacrosse League
    • The Basketball Tournament
    • Athletes Unlimited
    • Unrivaled
    • PWHL
    • BIG3
  • Ratings
    • Ratings Tracker
    • Ratings Predictions
    • College Football TV Ratings
  • Features
    • Monday Musings
    • The Needle
    • On the Air
    • On Location
    • SMW Podcast
  • News
    • By sport
      • NFL
      • College football
      • NBA
      • WNBA
      • MLB
      • NHL
      • Soccer
      • Golf
      • Motorsports
      • Horse racing
      • Tennis
      • College basketball
      • Other College Sports
      • Combat sports
      • Olympics
      • Other sports
    • By network
      • RSNs
      • ESPN
      • ABC
      • FOX
      • NBC
      • CBS
      • TNT Sports
      • Amazon
      • Netflix
      • Apple
      • Golf Channel
      • NFL Network
      • MLB Network
      • Nexstar
      • Scripps
      • Univision
    • By topic
      • Rights Deals
      • Broadcasters
  • Contact

© 2026 Jon Lewis, Sports Media Watch