Taking the baton from Sports TV Ratings, here is the daily sports viewership for Friday, November 10.
The NBA In-Season Tournament topped the sports viewership charts on Friday as 1.93 million viewers tuned in for Lakers-Suns and 1.41 million watched Nets-Celtics. Compared to last year’s equivalent doubleheader, Lakers-Suns viewership increased 73% from Bucks-Timberwolves (1.12M) while Nets-Celtics declined 4% from Bulls-Celtics (1.47M).
Viewership for the In-Season Tournament (1.70M) is now up 55% from the equivalent four windows last year (1.09M), with the caveat that two of those aired opposite the World Series.
NBA games are now averaging 1.91 million viewers across ESPN and TNT this season, up 11% from the same point last season (1.72M).
Airing opposite the NBA games on ESPN2, Arizona-Duke delivered the largest audience of the days-old college basketball season with 1.19 million viewers. On the same Friday of last season, Michigan State-Gonzaga averaged 1.48 million on the ESPN flagship network.
North Texas-SMU college football lost most its college football lead-in with 618,000 viewers, down form ECU-Cincinnati last year (803K).
Lakers-Suns was the night’s top show on all of television in adults 18-49, its 0.67 rating in the demo clocking in ahead of “WWE Smackdown” on FOX at a 0.57. Nets-Celtics ranked third (0.45), followed by the 1 AM ET “SportsCenter” (0.35) and Arizona-Duke (0.33).
Friday, November 10 Sports Viewership
