MLB on FOX Strikes Out in Primetime

by Jon Lewis

14 years ago

Despite Decline, UEFA Final Earns Second-Largest Audience on FOX

Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

Atlanta Braves pitcher Chris Sale (51) delivers against Cleveland Guardians' Chase DeLauter (24) in the first inning of a baseball game, Sunday, April 12, 2026, in Atlanta. (AP Photo/Mike Stewart)

Solid audience for NBC’s Sunday Night Baseball debut

by Jon Lewis

4 weeks ago

"Sunday Night Baseball" was not exactly a home run in its NBC debut, but whether on the diamond or...

Anthony Rizzo, Albert Pujols, Barry Bonds, CC Sabathia and Elle Duncan at MLB Opening Night Game: Yankees vs. Giants, Live on Netflix, Oracle Park, San Francisco, March 25, 2026. Photo by Deborah Coleman / Netflix

Netflix MLB opener just shy of three million mark

by Jon Lewis

1 month ago

The debut of Major League Baseball on Netflix set an MLB Opening Night viewership mark, albeit one that lasted...

Mar 26, 2026; Los Angeles, California, USA; NBC Sports broadcaster Bob Costas (right) interviews Los Angeles Dodgers right fielder Kyle Tucker (23) after the game against the Arizona Diamondbacks at Dodger Stadium. Mandatory Credit: Kirby Lee-Imagn Images

MLB’s return to NBC hits Opening Day high

by Jon Lewis

1 month ago

The new era of Major League Baseball on NBC began on strong note.

Nov 5, 2025; Los Angeles, California, USA; Los Angeles Dodgers player Teoscar Hernandez, majority owner Mark Walter, minority owner Magic Johnson, Tyler Glasnow, Will Smith, Blake Snell, Mookie Betts, Alex Call and Evan Phillips pose for a photo during the first half at Crypto.com Arena. Mandatory Credit: Gary A. Vasquez-Imagn Images

The Needle: NBA vs. MLB Tale of the Tape, Part III

by Jon Lewis

2 months ago

A deep dive into how the NBA and Major League Baseball compare as television draws, in the wake of...

Comments 4

Jeffrey says:

14 years ago

Soccer is the sport of the future, and that is its problem: it’s ALWAYS the sport of the future. When Pele came to the NASL when I was a kid we all paid attention and many of us joined soccer leagues. We had a lot of fun, but when it was time to settle in front of the TV to watch sports, or read about them, or talk about sports amongst friends, soccer simply was never on our radar. It will always be a strong participatory sport, but I just don’t see people ditching the NFL in the fall to watch the MLS Cup.
Bessilver says:

14 years ago

Stingbee…baseball has already fallen behind basketball in terms of popularity. The TV ratings, buzz surrounding the sport (B’Ball) has already shown that. As far as soccer becoming the #2 sport in the U.S. in a couple of decades, I highly doubt that. NBA/CBB & MLB are staplemates in this country, and have a large following that span generations. I can’t foresee any event in soccer, including having the World Cup on American soil again, boosting the MLS among the top 4 professional sports leagues. Sorry!
- Bullfrog374 says:
  
  14 years ago
  
  Have you looked at soccer ratings? The Manchester Derby scored a 10.15 tv rating among college students away from home. MLS might not be popular, but international soccer is huge among the youth.
Stingbee30 says:

14 years ago

Baseball is a dying sport…It will be relevant, but it is too long and the season is way too long…The young generation has better things to do than watch Baseball. In a decade or two, it will fall behind Football, Basketball, Soccer. Soccer has a shot to be the no. 2 sport in the United States in a couple of decades. Why: the demographic is pointing towards…