For the third straight week, ratings and viewership increased for NASCAR on TNT — albeit slightly.
Sunday’s NASCAR Sprint Cup Toyota/Save Mart 350 from Sonoma earned a 3.3 U.S. rating and 5.200 million viewers on TNT, up a tick in ratings and virtually even in viewership compared to last year (3.2, 5.188M), and up 22% and 16%, respectively, from 2010 (2.7, 4.479M).
The telecast ranks as the third straight Sprint Cup race on TNT to have an increase in ratings and viewership compared to last year.
In addition, this marks the highest rated and most-viewed edition of the Toyota/Save Mart 350 since 2009 (3.4, 5.788M).
With that said, the race also stands as the third-lowest rated edition of the race since at least 1998 (ratings prior to 1999 were not available), and the third-least viewed since at least 2002 (viewership prior to 2003 was not available).
So far this season, NASCAR coverage on TNT has averaged a 3.3 U.S. rating, up 6% from a 3.1 through the comparable point last year.
(Sunday’s numbers from Turner Sports press release via The Futon Critic, TV By the Numbers)
