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Home › Ratings › No change to Stanley Cup trend as series nears end

No change to Stanley Cup trend as series nears end

by Jon Lewis
1 year ago
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15
Jun 14, 2025; Edmonton, Alberta, CAN; Florida Panthers center Brad Marchand (63) skates with the puck against Edmonton Oilers center Ryan Nugent-Hopkins (93) during the second period in game five of the 2025 Stanley Cup Final at Rogers Place. Mandatory Credit: Sergei Belski-Imagn Images

Jun 14, 2025; Edmonton, Alberta, CAN; Florida Panthers center Brad Marchand (63) skates with the puck against Edmonton Oilers center Ryan Nugent-Hopkins (93) during the second period in game five of the 2025 Stanley Cup Final at Rogers Place. Mandatory Credit: Sergei Belski-Imagn Images

With at most two games left, the viewership trend for the Stanley Cup Final remains pretty much unchanged from the start of the series.

Saturday’s Panthers-Oilers NHL Stanley Cup Final Game 5 averaged a series-high 2.7 million viewers across TNT and truTV, down 34% from the same matchup on ABC last year (4.1M) and slightly below Panthers-Golden Knights Game 5 on TNT Sports two years ago, making this year’s game the least-watched Cup Final Game 5 since 1994.

Keep in mind it was just the second Game 5 on cable since 1994, with all of the intervening games on either ABC, NBC or FOX.

The Panthers’ win, which peaked with 3.2 million in the 10:30 PM ET quarter-hour, still delivered the fourth-largest NHL audience ever on TNT Sports — behind Games 1 and 5 of the 2023 Cup Final and a Panthers-Bruins Game 7 in the first round of that postseason (3.1M).

On a night that included a Yankees-Red Sox Major League Baseball game on FOX, Game 5 was the top sportscast of the night in the key young adult demographics. The Cup Final has won the night in those demos in all five games.

Including viewership on Canadian television, Game 5 averaged 7.01 million across the U.S. and Canada — down 18% from last year (8.5M). Game 4 last Thursday night had a combined U.S. and Canadian audience of 7.10 million. (As might go without saying, the combined U.S./Canadian figures are up about a quarter from two years ago, when there was no Canadian team in the final.)

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Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

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Sports Ratings Tracker
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The SMX World Championship Series, including the indoor AMA Supercross Championship and outdoor Pro Motocross Championship, averaged 614,000 viewers on NBC across a Nielsen-measured linear audience and streaming viewership tracked by Adobe Analytics — up 17% from last year.
logoNielsen updates NBC NFL viewership
Nielsen has reprocessed the viewership for NBC’s four NFL games from Week 1-3 of the season. The Patriots-Seahawks Kickoff Game has been updated to 25.2 million, up from an originally-reported 25.1 million. The Week 1 Cowboys-Giants “Sunday Night Football” game has been updated to 25.82 million, up from 25.66 million. Colts-Chiefs the following week has been updated to 24.43 million, up from 24.29 million. Finally, Rams-Broncos in Week 3 has been updated to 20.96 million, up from 20.77 million.
logoWNBA Semis
Last Wednesday’s Liberty-Dream WNBA semifinal Game 2 averaged 1.4 million viewers on ESPN, down from Mercury-Lynx in the comparable window last year (1.5M). Last year’s games took place earlier in the calendar and did not face the MLB Postseason. Read more
logoALDS
The MLB American League Division Series was averaging 3.4 million viewers on TNT Sports through Thursday, up 2% from last year’s ALDS on Fox Sports. Last Thursday’s Guardians-White Sox Game 4 averaged 3.8 million opposite NFL “Thursday Night Football,” on par with Brewers-Cubs in the same window last year. Read more
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